IF IT AINT BROKE...

@justglox

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SoundTikTok sound · original sound - justglox

Promoted product

NYX Professional Makeup Soft Matte Lip Cream

Why it worked

The video taps into nostalgia by featuring a popular, long-standing product from the early 2010s, appealing to viewers who remember or are interested in the "OG" status of certain beauty trends.

Summary

The creator reviews the NYX Soft Matte Lip Cream, highlighting its comfortable formula and its status as an "OG" matte lipstick. She shows several shades and discusses its launch in 2011, emphasizing its popularity as a non-drying option in a market of drying matte lipsticks.

Structure

1Introductory question about using old products
2Introducing the NYX Soft Matte Lip Cream
3Showcasing original shades
4Applying the lipstick
5Concluding with the product's enduring appeal

Original caption

Soft matte lips are trending but this was one of the OGs!! #nostalgiacore #nyxcosmetics #makeup #2016makeup @NYX Professional Makeup

More from @justglox

Product placement

NYX Professional Makeup Soft Matte Lip Cream (ACTS - used to apply lipstick, visible result is lipstick on lips, creator says it is comfortable and a good formula; removing it would mean the creator cannot apply lipstick) - removing it would change what happens in the video.

On-screen text

IF IT AINT BROKE... London Milan Monte Carlo Amsterdam

Transcript

If it ain't broke If it ain't broke then why did we stop using this? This is the NYX Soft Matte Lip Cream and it launched into 2011. The launch was a selection of 11 shades named after global cities. Now if you're an OG NYX girl you'll know that some of the original shades were called London, Milan, Monte Carlo, Amsterdam and that's just to name a few. In a market where all of the matte lip products were so drying, this came out as one of the most comfortable matte lip formulas in its time. So if it ain't broke, let's keep using this.

I know a dupe when I see one 🤭😈 one size vs makeup revolution- can you tell th