I finally understand why everyone's talking about retinal instead of retinol.

@violetlisette

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SoundTikTok sound · original sound - violetlisette

Promoted product

Medik8 Crystal Retinal

Crystal Retinal, our iconic age-defying vitamin A night serum, is clinically proven to visibly smooth stubborn facial wrinkles, brighten dark spots, and firm your skin.

5 videos5 creators

Why it worked

The video effectively combines a personal endorsement with clear visual demonstrations and clinically proven benefits, making the product desirable and trustworthy. The creator's relatable skin concerns and the explicit mention of availability at a popular retailer like Sephora further drive purchase intent.

Summary

The creator explains the benefits of Medik8 Crystal Retinal serum, highlighting its speed and gentleness compared to traditional retinol. She demonstrates its application and mentions its effectiveness in brightening dark spots, smoothing wrinkles, and firming skin, encouraging viewers to purchase it at Sephora.

Structure

1Introduction to retinal vs retinol
2Demonstration of Medik8 Crystal Retinal 3 & 6
3Explanation of benefits and clinical proof

Original caption

Finally understanding the retinal hype #Medik8Partner 🤍 @Medik8 Crystal Retinal 3 & 6 Age-Defying Night Serum gives brighter-looking skin, smoother texture, and is my nighttime routine staple. Shop now exclusively @sephora and in My Sephora Storefront #sephora #sephorasquad

More from @violetlisette

Product placement

Medik8 Crystal Retinal 3 (Age-Defying Vitamin A Serum, 0.03% Retinaldehyde) ACTS - it is applied to the skin to improve its appearance. Removing it would change what happens in the video. Medik8 Crystal Retinal 6 (Age-Defying Vitamin A Serum, 0.06% Retinaldehyde) ACTS - it is applied to the skin to improve its appearance. Removing it would change what happens in the video. Sephora APPEARS - it is a retailer where the product can be purchased. Removing it would not change what happens in the video.

Call to action

Shop now exclusively @sephora and in My Sephora Storefront

On-screen text

Works up to 11x faster than traditional retinol Clinically proven to: - Brighten dark spots - Smooth stubborn wrinkles - Visibly firm skin You can shop now at Sephora!

Transcript

I finally understand why everyone's talking about retinal instead of retinol. This Medik8 Crystal Retinal 3 and 6 age-defying vitamin A serum makes a difference. It works up to 11x faster than traditional retinol while still being gentle on the skin. One of the reasons I was so excited to try this is because I've been focusing on fading my post-acne marks and even out my skin tone. So I love that it's clinically proven to help brighten dark spots while also helping to smooth stubborn wrinkles and visibly firm the skin. You apply it at night after cleansing, then follow up with your moisturizer. And if you're new to retinol, start with Crystal Retinal 3 a couple nights a week. And as your skin builds tolerance, you can gradually work your way up to Crystal Retinal 6. You can shop Medik8 exclusively at Sephora and in my Sephora storefront.