THE SECRET'S OUT MEDIK8

@dermdocmalik

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SoundTikTok sound · original sound - dermdocmalik

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Promoted product

Medik8 Crystal Retinal

Crystal Retinal, our iconic age-defying vitamin A night serum, is clinically proven to visibly smooth stubborn facial wrinkles, brighten dark spots, and firm your skin.

8 videos8 creators

Why it worked

The video effectively combines expert endorsement from a dermatologist with clear product benefits and a strong call to action, leveraging the popularity of Sephora as a retail destination for skincare.

Summary

A dermatologist showcases Medik8's Crystal Retinal, highlighting its effectiveness and availability at Sephora. The video explains the science behind retinal and its benefits for skin.

Structure

1Introduction of Medik8 and its availability at Sephora
2Explanation of Medik8's clinical background and product efficacy
3Demonstration of the Crystal Retinal product and its application
4

Original caption

Get in, we're going to @sephora to get the retinal of our dreams @Medik8 !!! Not a drill. #retinal #antiaging #sephora #skincareproducts #wrinkles

More from @dermdocmalik

Product placement

Medik8 (skincare brand): ACTS - it is the brand of the product being reviewed and demonstrated. Removing it would change what happens in the video. Sephora (retailer): APPEARS - it is the store where the product is available. Removing it would not change what happens in the video, but would change the context of where to buy it.

Call to action

You can find the retinal of your dreams now at Sephora

On-screen text

THE SECRET'S OUT MEDIK8 THE NO. 1 BRITISH CLINICAL SKINCARE BRAND IS NOW EXCLUSIVELY AT SEPHORA THIS IS ONE OF MY FAVORITE CLINICAL SKINCARE BRANDS THAT HAS EARNED ITS PLACE IN DERMATOLOGY CLINICS WAY BEFORE IT TOUCHED THE RETAIL SHELF THIS CRYSTAL RETINAL IS THE NO. 1 RETINAL SERUM WORLDWIDE AND LET'S JUST SAY FOR GOOD REASON WITHOUT THE HARSHNESS BECAUSE IT'S ENCAPSULATED 6 PROGRESSIVE STRENGTHS STRENGTH 24 (0.24% RETINALDEHYDE) FOR EXPERT VITAMIN A USERS STRENGTH 20 (0.20% RETINALDEHYDE) FOR EXPERIENCED VITAMIN A USERS STRENGTH 10 (0.10% RETINALDEHYDE) FOR ADVANCED VITAMIN A USERS STRENGTH 6 (0.06% RETINALDEHYDE) FOR REGULAR VITAMIN A USERS STRENGTH 3 (0.03% RETINALDEHYDE) FOR NEW VITAMIN A USERS STRENGTH 1 (0.01% RETINALDEHYDE) FOR SENSITIVE SKIN IT COMES IN SIX PROGRESSIVE STRENGTHS SO THERE'S ESSENTIALLY A RETINAL FOR EVERYONE NOT A DRILL YOU CAN FIND THE RETINAL OF YOUR DREAMS NOW AT SEPHORA SEE YOU THERE

Transcript

THE SECRET'S OUT MEDIK8 THE NO. 1 BRITISH CLINICAL SKINCARE BRAND IS NOW EXCLUSIVELY AT SEPHORA THIS IS ONE OF MY FAVORITE CLINICAL SKINCARE BRANDS THAT HAS EARNED ITS PLACE IN DERMATOLOGY CLINICS WAY BEFORE IT TOUCHED THE RETAIL SHELF THIS CRYSTAL RETINAL IS THE NO. 1 RETINAL SERUM WORLDWIDE AND LET'S JUST SAY FOR GOOD REASON WITHOUT THE HARSHNESS BECAUSE IT'S ENCAPSULATED IT COMES IN SIX PROGRESSIVE STRENGTHS SO THERE'S ESSENTIALLY A RETINAL FOR EVERYONE NOT A DRILL YOU CAN FIND THE RETINAL OF YOUR DREAMS NOW AT SEPHORA SEE YOU THERE