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9.2Talking HeadOther hookEntertainment
Hook
7NEWS
@7newsaustralia
3.0M followers · usually 73.3K views a post
Views
669.9K
Likes
30.0K
Comments
969
Shares
5.5K
Why it worked
The shocking and morbid nature of the crime, combined with the financial fraud aspect, likely captured viewer attention and drove engagement.
Summary
A 60-year-old man has been jailed for two years and four months after keeping his mother's body in a freezer for nearly three years. He was arrested in February after police discovered the body of his 89-year-old mother in their family home.
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Transcript, structure and on-screen text
4 beats, a 69-word transcript and 22 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
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