HOW TO GET NOTICED BY BRANDS: episode 4

I just got done studying what the most influential creators are doing to land deals with brands they actually want to work with. So this is what I'd do if I was a beauty creator and I wanted to work with Topicals. The first thing is simple, I would use Topicals products as props in my videos. You mostly see people doing this by using their lip balms as an attachment to their mic, but you could go that step further by having them as a constant in your videos, making sure they never leave your hand. Which is arguably the most important. I'd show how their products have actually changed your life. So if you suffered with ingrown hairs, but their High Roller has helped you get rid of them, shout about it. Tell your story, show the before and afters. People want to know what products are worth spending their money on and Topicals will be more likely to spend money on you if you can show why others should. Third thing, I would encourage debates with your audience that can easily be linked with Topicals. So this could be things on the lines of whether you should wear your eye patches this way or that way, whether it's best to fully rub in your Brightening and Clearing serum or leave it to air dry. And these are things that you can create a mini series around by testing the results. And one last thing, which is the easiest, I would align my captions with the Topicals colour scheme and show that you're committed to the brand. Make it fit right into your content without your viewers even noticing. And that's how you can get their attention.