HOW TO GET NOTICED BY BRANDS: episode 4

@koficlrkdixn

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Selling · Other Product

Topicals

Why it worked

The video provides actionable, specific advice for beauty creators on how to authentically integrate a brand into their content, focusing on demonstrating value and aligning with brand identity rather than overt selling.

Summary

This video explains how beauty creators can get noticed by brands like Topicals. It suggests using their products as props, demonstrating their effectiveness with personal stories and before-and-afters, engaging the audience in debates related to the products, and aligning content with the brand's aesthetic.

Structure

1Use products as props
2Show personal results and before/afters
3Encourage audience debates related to products
4Align content with brand aesthetic

Product placement

Topicals: a skincare brand that ACTS as a product used by creators. Removing it would change the video's focus on how to work with this brand. Topicals is the subject of the video.

On-screen text

HOW TO GET NOTICED BY BRANDS: episode 4 Indiyah Pollack Fem Ali Nella Rose Joseph Abe Melissa Holdbrook Akposoe Paige Lousie Patricia Bright Reply to @BestVickyEver comment Topicals

Original caption

Replying to @BestVickyEver If you ever wondered how creators constantly find themselves working with these big brands and thought it was only for the super popular influencers, you'd be wrong. On this episode of 'how to get noticed by brands', we're going over what you could do if you're a beauty creator and wanted to work with brands such as @Topicals #beauty #creatoreconomy #contentstrategy #influencer #branddeals

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Transcript

I just got done studying what the most influential creators are doing to land deals with brands they actually want to work with. So this is what I'd do if I was a beauty creator and I wanted to work with Topicals. The first thing is simple, I would use Topicals products as props in my videos. You mostly see people doing this by using their lip balms as an attachment to their mic, but you could go that step further by having them as a constant in your videos, making sure they never leave your hand. Which is arguably the most important. I'd show how their products have actually changed your life. So if you suffered with ingrown hairs, but their High Roller has helped you get rid of them, shout about it. Tell your story, show the before and afters. People want to know what products are worth spending their money on and Topicals will be more likely to spend money on you if you can show why others should. Third thing, I would encourage debates with your audience that can easily be linked with Topicals. So this could be things on the lines of whether you should wear your eye patches this way or that way, whether it's best to fully rub in your Brightening and Clearing serum or leave it to air dry. And these are things that you can create a mini series around by testing the results. And one last thing, which is the easiest, I would align my captions with the Topicals colour scheme and show that you're committed to the brand. Make it fit right into your content without your viewers even noticing. And that's how you can get their attention.