@coldestjoel — 4x breakout selling Coldest Creative

@coldestjoel — 4x breakout selling Coldest Creative | Overshot

Product placement

Kinso: Kinso is an app that is blowing up and is being used to create viral workplace mockumentary content. It is presented as a subject. Its URL is kinso.app. Briggs Butchers: Briggs Butchers is a family-run butcher shop with a viral owner who dispels myths while slicing meat. It is presented as a subject. Its Instagram handle is @briggs.butchers. Grillo's Pickles: Grillo's Pickles is a brand that averages millions of views with its slapstick content and is building a niche pickle fandom. It is presented as a subject. Its Instagram handle is @grillospickles. Lore: Lore by Melanie Bender is a brand that creates scents and builds an aspirational world with a clear visual identity. It is presented as a subject. Its URL is lore.app. Polished Gentlemen: Polished Gentlemen is a grooming brand that uses a repeatable format with consistent thumbnails and a same setup for its content. It is presented as a subject. Its Instagram handle is @realpolishedgentleman. SULT: SULT is mentioned as an example of strong visual identity with its acid yellow color. It is presented as a subject. McDonald's: A McDonald's sign appears in the background. It merely appears and removing it would not change what happens in the video. Netflix: Netflix is mentioned as a style of trailer. It merely appears and removing it would not change what happens in the video. GoDaddy: GoDaddy appears as a logo in a grid of social brands. It merely appears and removing it would not change what happens in the video. ASDA: ASDA appears as a logo in a grid of social brands. It merely appears and removing it would not change what happens in the video. Rains: Rains appears as a logo in a grid of social brands. It merely appears and removing it would not change what happens in the video. Graze: Graze appears as a logo in a grid of social brands. It merely appears and removing it would not change what happens in the video. JD Sports: JD Sports appears as a logo in a grid of social brands. It merely appears and removing it would not change what happens in the video.

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5 OF THE BEST BRANDS ON SOCIAL MEDIA *from a strategist* 5 brands who are killing it on social not including rhode, they are everywhere or any of the brands everyone talks about POV: you've got 45 seconds to pitch your app 1. KINSO you've Kinso is blowing up seconds Rage baiting the males in the office Technical Co-Founder: kinso.app Kinso AI 258 posts 70.5K followers 11 following One inbox, every conversation. Facebook.com/kinso.ai @kinso.ai kinso.app with their viral workplace mockumentary if Creative Director: with their viral workplace mockumentary besides POV: 20 year old full timers get 20 year old interns reminiscent of The Office alright down STEP 1: MAKE GOOD VIDEO STEP 2: MAKE IT VIRAL they have recurring characters a social series called The Kintern Games Tahila.kennedy TAHLIA KENNEDY 294 posts 82K followers 2,070 following Personal blog I love marketing :) link of print @kinso.app www.kinso.app followed by _simpaul, abblancea + 20 more to create viral marketing when building a business in public employees like Tahlia are actively building their personal brands 1. Document your build in every day landing up fun before are your product is ready) What makes your marketing human people become invested in humans behind a business (even OpenAI themselves humans behind AI for confere are actively building their personal brands (even OpenAI themselves humans behind AI for confere Netflix POV: you make a Netflix trailer to ask your bosses for 10 days of leave treating their socials like Netflix growing to almost 100,000 followers and 30,000 waitlist members in just one year Which department works the hardest? hopfiara This is advertising done SO WELL 4w 287 likes Reply using entertaining content to funnel attention into demand 2. BRIGGS BUTCHERS briggs.butchers Est. 1938 | Quality Family Butchers 180 posts 82K followers 2 following Butcher's Shop 125 High Street OL11 6BZ On a mission to keep local butchers in trade @briggs.butchers @briggs.butchers Briggs is a family run butcher with the viral owner Phil dispelling myths while slicing meat it's low production it feels raw a painfully simple format CONTENT ARCHETYPE: "THE UNDERDOG" he cleverly positions the brand as the underdog briggs.butchers Follow Original audio briggs.butchers There's a standard of butchery that simply isn't being met. 🤣 'us against the big guys' the viewer has a villain to rally against the content is so engaging comments are begging for delivery 3. GRILLO'S PICKLES grillospickles showing a pickle the fair Grillo's Pickles averages millions of views with its slapstick content it's all in the pattern interruption went 1 hour without pickles. close call. they're building a niche pickle fandom and the content shows people using their freewill pointing pickles at the statue of Liberty gripchecking marathon runners with pickles the lesson here is place your product in the most unusual context to create curiosity for people who don't know you 4. LORE loworld 165 posts 59.6K followers 2 following Scents that take you somewhere- www.lore.app 67sephora.com/brand/lore and 2 more Lore by Melanie Bender is proving founder led content shouldn't always be scrappy they're building an aspirational world beyond the founder's face no vulnerable vlogs visual aesthetic that feels straight out of Vogue Lovely and a little twisted E parfum and they understand that founder led content works best when it's paired with a clear visual identity EXAMPLE: SULT SULT look at SULT's acid yellow strong enough on its own 5. POLISHED GENTLEMEN realpolishedgentleman Polished Gentleman is a grooming brand When Your Dresses Up with a bingeable micro drama notice how every thumbnail is the same Same setup notice how every thumbnail is the same they've stopped shoving the product in people's face and created a repeatable format that people enjoy the product comes second I analysed 100 of the best brand social strategies for your business and team at the link in bio Which brand are you loving right now? at the link in bio out of office confession POV: you turn your out of office email into a music video

Transcript

5 brands who are killing it on social not including rhode, they are everywhere or any of the brands everyone talks about POV: you've got 45 seconds to pitch your app 1. KINSO you've Kinso is blowing up seconds Rage baiting the males in the office Technical Co-Founder: kinso.app Kinso AI 258 posts 70.5K followers 11 following One inbox, every conversation. Facebook.com/kinso.ai @kinso.ai kinso.app with their viral workplace mockumentary if Creative Director: with their viral workplace mockumentary besides POV: 20 year old full timers get 20 year old interns reminiscent of The Office alright down STEP 1: MAKE GOOD VIDEO STEP 2: MAKE IT VIRAL they have recurring characters a social series called The Kintern Games Tahila.kennedy TAHLIA KENNEDY 294 posts 82K followers 2,070 following Personal blog I love marketing :) link of print @kinso.app www.kinso.app followed by _simpaul, abblancea + 20 more to create viral marketing when building a business in public employees like Tahlia are actively building their personal brands 1. Document your build in every day landing up fun before are your product is ready) What makes your marketing human people become invested in humans behind a business (even OpenAI themselves humans behind AI for confere are actively building their personal brands (even OpenAI themselves humans behind AI for confere Netflix POV: you make a Netflix trailer to ask your bosses for 10 days of leave treating their socials like Netflix growing to almost 100,000 followers and 30,000 waitlist members in just one year Which department works the hardest? hopfiara This is advertising done SO WELL 4w 287 likes Reply using entertaining content to funnel attention into demand 2. BRIGGS BUTCHERS briggs.butchers Est. 1938 | Quality Family Butchers 180 posts 82K followers 2 following Butcher's Shop 125 High Street OL11 6BZ On a mission to keep local butchers in trade @briggs.butchers @briggs.butchers Briggs is a family run butcher with the viral owner Phil dispelling myths while slicing meat it's low production it feels raw a painfully simple format CONTENT ARCHETYPE: "THE UNDERDOG" he cleverly positions the brand as the underdog briggs.butchers Follow Original audio briggs.butchers There's a standard of butchery that simply isn't being met. 🤣 'us against the big guys' the viewer has a villain to rally against the content is so engaging comments are begging for delivery 3. GRILLO'S PICKLES grillospickles showing a pickle the fair Grillo's Pickles averages millions of views with its slapstick content it's all in the pattern interruption went 1 hour without pickles. close call. they're building a niche pickle fandom and the content shows people using their freewill pointing pickles at the statue of Liberty gripchecking marathon runners with pickles the lesson here is place your product in the most unusual context to create curiosity for people who don't know you 4. LORE loworld 165 posts 59.6K followers 2 following Scents that take you somewhere- www.lore.app 67sephora.com/brand/lore and 2 more Lore by Melanie Bender is proving founder led content shouldn't always be scrappy they're building an aspirational world beyond the founder's face no vulnerable vlogs visual aesthetic that feels straight out of Vogue Lovely and a little twisted E parfum and they understand that founder led content works best when it's paired with a clear visual identity EXAMPLE: SULT SULT look at SULT's acid yellow strong enough on its own 5. POLISHED GENTLEMEN realpolishedgentleman Polished Gentleman is a grooming brand When Your Dresses Up with a bingeable micro drama notice how every thumbnail is the same Same setup notice how every thumbnail is the same they've stopped shoving the product in people's face and created a repeatable format that people enjoy the product comes second I analysed 100 of the best brand social strategies for your business and team at the link in bio Which brand are you loving right now? at the link in bio out of office confession POV: you turn your out of office email into a music video

5 OF THE BEST BRANDS ON SOCIAL MEDIA

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