People have died

@lewis

2.2M followers · usually 5.0K views a post

Views

166.9K

Likes

3.9K

Comments

96

Shares

715

SoundTikTok sound · Sleep Calm (SuperSlowed)

View velocity

+42.2K views over 39.5d · ~1.1K/day · 12 observations

Why it worked

The video likely performed well due to its provocative hook about people dying from a popular sleep trend, combined with a relatable and humorous 'Mom Test' analogy to illustrate the absurdity of the practice.

Summary

The video discusses the dangers of the mouth taping trend for sleep, highlighting that it can be fatal for individuals with undiagnosed sleep apnea or nasal congestion. The speaker suggests that instead of taping the mouth, people should address underlying nasal issues.

Structure

1Introduction of the danger of mouth taping
2Explanation of why mouth taping is dangerous (undiagnosed sleep apnea, nasal congestion)
3Critique of mouth taping as a solution
4Suggestion to fix nasal issues instead
5Humorous 'Mom Test' analogy

Product placement

THE SCHOOL OF GREATNESS (logo appears on screen, does not act, removing it does not change what happens in the video)

On-screen text

THE SCHOOL OF GREATNESS People have died This sleep trend is killing people

Original caption

People have actually died from this. Dr. Michael Breus, aka The Sleep Doctor (@thesleepdoctor), breaks down why mouth taping for sleep is more dangerous than people realize, and why he wants this trend to stop. #mouthtape #sleeptips #sleephealth #sleepapnea #health

More from @lewis

More breakout videos from this creator.

Transcript

People have died using mouthtape. Come on. Dude. I mean, I'll send you the study. And here's because people are not seeing undiagnosed sleep apnea. You've got undiagnosed sleep apnea and you tape your mouth shut, it's not a good. You got a stuffy nose and you can't breathe. And by the way, that's the reason why people use mouth tape. They're mouth they've got nasal congestion. Fix your nose. Fix your nose. It's very simple. Mouth tape, Mom Test, which is call your mom up and say, "Hey mom, I'm thinking about taping my mouth shut while I sleep." And see what her reaction is. She might say I'd love it if you did it during the day. But it really sounds like a stupid idea at night. Stupid idea. Wow.