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Victoria's Secretseen in 3 videos →
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Tomorrow,
@financeunfolded
1.3M followers · usually 59.7K views a post
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276.4K
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Comments
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Selling · Other Product
Why it worked
The video leverages a well-known brand and a highly desirable offer (free product with no purchase required) to create immediate interest and urgency, tapping into a specific cultural event (National Underwear Day).
Summary
Victoria's Secret is giving away free underwear on August 5th for National Underwear Day. To get a free pair, customers need to visit a Victoria's Secret location and pick out any style under $15, with no purchase required.
Structure
- 1Announce Victoria's Secret giveaway
- 2Specify date and condition (free underwear, no purchase)
- 3Instruct to visit a location
- 4Instruct to pick out style under $15
- 5Reiterate free underwear for friends
Product placement
Victoria's Secret: ACTS - it is the store where the giveaway is happening and the brand of underwear being given away. Removing it would change what happens in the video.
Call to action
Show up to any Victoria's Secret location tomorrow, August 5th, pick out any style under $15, and you and your friends can get free Victoria's Secret underwear without any purchase.
Original caption
are you n your friends savin this one for some free Victoria’s Secret tomorrow?? ‼️👀💰 National Underwear Day, August 5th ✅ #victoriassecret #vspink #freebie #freebies #nationalunderwearday
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