Entrepreneur HE TURNED A NICHE HOBBY INTO A KIDS' TOY. IT'S ON TRACK TO SELL 100 MILLION UNITS

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Clickeez

Every Clickeez box in one place: 9 packs across Series 1, Series 3: Bubble Pops and Hello Kitty & Friends, with contents, character counts and current availability written out.

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Why it worked

The post effectively uses a narrative structure to tell the success story of a product, highlighting its impressive sales figures and growth trajectory. This aspirational story, combined with practical lessons on trusting data, appeals to an entrepreneurial audience.

Summary

This post tells the story of Clickeez, a collectible toy inspired by mechanical keyboard keys, detailing its journey from concept to viral success. It highlights the product's growth, sales projections, and the entrepreneurial lessons learned from its development and launch.

Structure

1Introduction of the entrepreneur and the product's success
2Background of the founder and the company
3The insight and product concept

Original caption

Brian Weiss grew up wiping shelves in his father's toy showroom and spent decades learning what makes a product impossible to put down. At Goliath, he spotted mechanical keyboard customization trending among adults — and turned it into a sensory collectible for kids. Clickeez has sold over 10 million pieces since mid-2025 and is projected to hit 100 million by year end. This is the story of Clickeez.

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Product placement

Goliath: it ACTS - it is the company that Brian Weiss joined to build a toy business and that launched Clickeez. Removing it would change the narrative of the story. Clickeez: it ACTS - it is the product being discussed, its features are described, its launch, virality, and growth are detailed. Removing it would make the video nonsensical. Amazon: it APPEARS - it is mentioned as a platform where Clickeez was pushed. Removing it would not change the core narrative. Five Below: it APPEARS - it is mentioned as a retail partner for Clickeez. Removing it would not change the core narrative. TikTok: it APPEARS - it is mentioned as a platform where Clickeez spread. Removing it would not change the core narrative. Reddit: it APPEARS - it is mentioned as a platform where Clickeez spread. Removing it would not change the core narrative.

On-screen text

Entrepreneur HE TURNED A NICHE HOBBY INTO A KIDS' TOY. IT'S ON TRACK TO SELL 100 MILLION UNITS THE BACKGROUND Brian Weiss spent his childhood absorbing how to merchandise and price great toys. After a brief detour to Wall Street, he came back and joined Goliath to build out a true toy business alongside its core in games. Goliath THE INSIGHT The idea for Clickeez came from watching what adults were obsessing over and asking how to translate it into something for kids. Combined with the fidget toy trend, the concept clicked. THE PRODUCT Clickeez is a collectible that looks and sounds like a mechanical keyboard key, stackable into custom keychains and wearables. THE LAUNCH It launched after just one year of development. Behind the simple plastic keys was a multi-million dollar investment in tooling, testing to get the click mechanism and consumer research exactly right. THE VIRALITY Clickeez launched with a two-pack partnership at Five Below and a push on Amazon, then spread through TikTok videos and Reddit threads with minimal paid advertising. It took on a life of its own. THE GROWTH More than 10 million pieces have sold since mid-2025, the toy won Collectible of the Year in France and expanded to major UK retailers. Brian projects over 100 million sold by end of year. THE LESSON: TRUST YOUR DATA Brian partnered with an analytics firm, benchmarking strong collectibles and ordering aggressively to build the inventory needed to sustain momentum. His advice for any founder: believe in yourself, come prepared and treat every no as a question worth understanding.