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2.1Talking HeadResult / Flex hookLifestyle
Hook
I finished 30 beauty products and 5 samples in the month of July 😱
@christinelillym
9.4K followers · usually 7.8K views a post
Views
16.3K
Likes
1.5K
Comments
24
Shares
3
Why it worked
The creator taps into the popular 'project pan' and 'empties' trend within the beauty community, which resonates with viewers who are also trying to use up their products. The relatable surprise at the quantity consumed and the direct question to the audience encourage engagement.
Summary
The creator shares that they finished 30 beauty products and 5 samples in July, a number they find surprisingly large. They mention that the collection includes a mix of travel and full-sized items, and they are excited to share their empties with the audience.
Structure
- 1Announces finishing 30 products and 5 samples in July
- 2Expresses surprise at the large number
- 3Mentions the mix of travel and full-sized items
- 4Asks the audience to share their empties
Call to action
Let me know if you guys like any of these products too
On-screen text
I finished 30 beauty products and 5 samples in the month of July 😱
Transcript
Guys, I finished 30 products and 5 samples in the month of July. And that's not including four, technically five samples if you want to be technical. Five samples. I am so, like, I'm so surprised that I'm shocked, but 30 is a lot. And what's great about this bunch is that a lot of them are things you haven't seen before. I think some of these products might be discontinued and I'm kind of mad about like one of them, but the other two, I don't care because it's a good buy. But I'm excited to share them with you. And I want to know if you guys like any of these products too, because, um, it was a lot. It's a big mixture of travel size and full size. I feel like it's quite equal. How many did you empty this month? At least one? Please tell me at least one.
Original caption
OKAY BUT EVEN THOUGH I BROKE MY NO-BUY I STILL EMTPIED 30 PRODUCTS AND IM BOUNCING UP THE WALLS BECAUSE OF IT. There are two categories that were HEAVY hitters this month and im SO HAPPY to finally be making a dent in my collection with some of these bc they were OLD BABE. Make sure you buckle up for the July empties video 🤪🤪🤪 #projectpan #overconsumption #empties #emptiesreview #BeautyTok
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