@christinelillym — 57x breakout

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I think I finally figured out why every project pan empties videos start the exact same way... EVERY month

@christinelillym

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Why it worked

The video taps into a relatable feeling of surprise and self-reflection regarding consumption habits, particularly within the beauty community. The creator's candidness and the common theme of project panning likely resonated with viewers, driving engagement.

Summary

The creator reflects on the surprising number of beauty products they use and finish each month, realizing this is why project pan videos often start with a similar sentiment of shock. They find value in the process of tracking product usage, even if they don't strictly adhere to all project pan creator norms.

Structure

1Introduction to the realization about project pan videos
2Shock at the number of monthly empties
3Reflection on the average number of products used
4Appreciation for the project pan process
5Creator's personal approach to project pan

On-screen text

I think I finally figured out why every project pan empties videos start the exact same way... EVERY month

Transcript

You know what's crazy? I went through my empties box for the month of June and I was like, kind of shocked at the number. And then I realized every time I start a video where I count my empties for the month, I always say that I'm shocked by the number. But it's genuinely because I am shocked by the number. And then I started to think, am I shocked because I'm now realizing how many products I on average use every month? Because that's what starting to sound like I on average use about 20 to 30 products a month. That's just my average. And I'm so shocked by it every time. I'm like, damn. Obviously I'm doing project pan, so like, this is my average when I'm doing project pans and I'm focusing on using the stuff that I have. And I don't know what this would look like if I weren't doing project pans, like what would my average look like if I wasn't focusing on using the stuff that I have. And mind you, I'm not a buy the book project pan creator. The whole process of the process is kind of like realizing how much shit you want, right? And how much shit you can actually go through. That's part of the reason why I appreciate this whole process so much is because as much as I own and as much as I still have left to use, it's nice to know that I can get through a certain number of products every month. And mind you, I'm not a buy the book project pan creator. The whole process of the process is kind of like realizing how much shit you want, right? And how much shit you can actually go through. That's part of the reason why I appreciate this whole process so much is because as much as I own and as much as I still have left to use, it's nice to know that I can get through a certain number of products every month.