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7.7Talking HeadWarning hookLifestyle
Hook
Here is your daily reminder that YOU DON'T NEED IT
@christinelillym
9.5K followers · usually 7.9K views a post
Views
57.6K
Likes
6.2K
Comments
133
Shares
228
Why it worked
The video taps into the growing 'deinfluencing' trend, resonating with viewers who are tired of constant consumerism and are looking for validation to reduce their own spending. The visual of a trash bag full of barely used products is a powerful and relatable statement against overconsumption.
Summary
The creator shows a bag full of discarded beauty products, emphasizing the wastefulness of overconsumption. She uses this visual as a reminder that people likely already own what they need, discouraging unnecessary purchases.
Structure
- 1Introduction with on-screen text about not needing things
- 2Creator shows a bag of discarded beauty products
- 3Creator explains the wastefulness of overconsumption
- 4Creator uses the bag as a visual reminder
- 5Creator encourages viewers to realize they have what they need
On-screen text
Here is your daily reminder that YOU DON'T NEED IT
Transcript
Every time I look at the amount of beauty products I’ve had to throw away that were mostly full, I honestly feel a little sick to my stomach. And the gag of it all is that I’ve been doing this for years and never realized HOW MUCH I’ve wasted until I decided to literally keep the bag of trash as a visual que to remind me, you probably have what you need.
Original caption
Every time I look at the amount of beauty products I’ve had to throw away that were mostly full, I honestly feel a little sick to my stomach. And the gag of it all is that I’ve been doing this for years and never realized HOW MUCH I’ve wasted until I decided to literally keep the bag of trash as a visual que to remind me, you probably have what you need. #projectpan #overconsumption #deinfluencing #makeupaddict #makeupjunkie
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