This might be a very niche product

@_rosiellis

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Views

4.0K

Likes

126

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7

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7

SoundTikTok sound · original sound - _rosiellis

Promoted product

Yeti

2 videos2 creators

Why it worked

The video taps into a relatable problem (wanting cold drinks in hot weather) and offers a simple, actionable solution using a popular branded product. The "niche hack" framing creates curiosity.

Summary

The creator shares a "niche life hack" for keeping iced coffee cold during a heatwave. She uses a Yeti insulated cup to transport ice and milk, then adds a double espresso from Greggs to create her own iced coffee.

Structure

1Introduces a niche life hack
2Explains the problem: no iced drinks from Greggs
3Presents the solution: Yeti cup with ice and milk
4Adds Greggs espresso to create iced coffee

Product placement

Greggs: ACTS - sells coffee and hot drinks. Removing it would change the video because the creator gets coffee from there. Yeti: ACTS - a brand of insulated drinkware that keeps drinks cold or hot. Removing it would change the video because the creator is showing off the product and its function. Monzo: APPEARS - a bank mentioned in the caption and hashtags, but not shown or used in the video. Removing it would not change the video.

Original caption

monzo perks can’t keep a girl away from her iced coffee☕️🧊✌🏻👩🏼‍💻😜 work smarter not harder right! #LifeHack #officeday #coffee

More from @_rosiellis

On-screen text

a very niche life hack

Transcript

This might be a very niche product but if anybody uses Monzo perks to get their free Greggs hot drink, me using it when I'm on my way into the office. They don't have like iced ones. However, in this heatwave, this is what I want. I have a wonderful idea of taking my milk and ice in my coffee cup, which stays cold and hot. My Yeti. And then I'm just gonna get a double espresso from Greggs and I've got my iced coffee.