itv NEWS 97-year-old wing walker breaks Guinness World Record

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Why it worked

The video likely performed well due to the inspirational and surprising nature of a 97-year-old woman performing a dangerous stunt like wing walking, combined with the inherent newsworthiness of a Guinness World Record.

Summary

A 97-year-old woman named Betty Bromage has broken her own Guinness World Record for being the oldest female wing walker. The video shows her preparing for and completing the wing walk, and receiving her certificate.

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Original caption

A 97-year-old woman from Cheltenham has broken her own Guinness World Record this afternoon, wing walking back into the history books. Betty Bromage already held the record as the world’s oldest female wing walker - and she thought she would take up the challenge again. #wingwalk #worldrecords