Joss if I were to die tomorrow would you know where our mortgage is paid

@ivorysafe

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IvorySafeseen in 8 videos →https://www.ivorysafe.com ↗

Why it worked

The video uses a relatable, high-stakes pain point (lack of emergency preparedness) to create immediate tension, making the product introduction feel like a helpful solution rather than a sales pitch.

Summary

A husband quizzes his wife on essential family financial and legal information to highlight how unprepared most people are for emergencies. He then introduces his new platform, IvorySafe, which is designed to securely store this critical information for family members.

Structure

1Husband quizzes wife on critical family documents
2Wife fails to answer most questions
3Husband reveals the purpose of the quiz
4Husband introduces IvorySafe as the solution
5Call to action to join the waitlist

Product placement

The product IvorySafe is introduced as the solution to the problem demonstrated in the skit.

Original caption

Be honest with yourself…would you know all of this information yourself?? 😬 #ivorysafe #entrepreneur #momtrepreneur #techcompany #emergencypreparedness #familyemergencybinder #familyemergencyfolio #momtoks #preparedness #informationgatheringplatforms #informationgathering #gettingprepared #prepare #peaceofmind #endoflifeplanning #listofstufftogather #family

More from @ivorysafe

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Call to action

join our waitlist by clicking the link in our BIO

On-screen text

Joss if I were to die tomorrow would you know where our mortgage is paid no I have no idea do you know what bank account comes out of no would you know how many bank accounts we have I think we have to have two we have more than that do you know uh where my truck loan is oh I have no I have no idea do you know where your car loan is no that's kind of a trick question our cars paid off but do you know I knew that do you do you know where the title is to our car I think it's in the filing cabinet downstairs yeah correct okay I have one out of one out of so many do you know where our rental property is do you know the address I could try and find it do you know who manages our rental property no do you know who my life insurance is with no idea perfect thank you alright so in my wife's defense she's not the only one that doesn't know the answers to these questions that's why Lauren and I are starting IvorySafe IvorySafe is an online platform that allows you to house the answers to these types of questions so if this is something you or your family members might be interested in join our waitlist by clicking the link in our BIO

Transcript

Joss if I were to die tomorrow would you know where our mortgage is paid. No I have no idea. Do you know what bank account comes out of. No. Would you know how many bank accounts we have. I think we have to have two. We have more than that. Do you know where my truck loan is. Oh I have no idea. Do you know where your car loan is. No. That's kind of a trick question, our cars paid off. But do you know where the title is to our car. I think it's in the filing cabinet downstairs. Yeah correct. Okay I have one out of one out of so many. Do you know where our rental property is. Do you know the address. I could try and find it. Do you know who manages our rental property. No. Do you know who my life insurance is with. No idea. Perfect, thank you. All right, so in my wife's defense, she's not the only one that doesn't know the answers to these questions. That's why Lauren and I are starting IvorySafe. IvorySafe is an online platform that allows you to house the answers to these types of questions. So if this is something you or your family members might be interested in, join our waitlist by clicking the link in our BIO.