Pre-Emergency Discussions with my Partner

@ivorysafe

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Promoted product

IvorySafeivorysafe.com

A guided, encrypted vault for everything your family would need to know in a crisis. $5.99/month, 14-day free trial.

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Why it worked

The post addresses a common and important life concern (emergency preparedness) in a relatable way, using a clear list of actionable topics. It then presents a specific solution, IvorySafe, with a clear launch date, creating urgency and interest.

Summary

This photo post highlights the importance of pre-emergency discussions with a partner, listing crucial topics to cover. It then introduces IvorySafe as a solution to consolidate this information for family use, announcing its launch date.

Structure

1Introduction to pre-emergency discussions
2List of essential topics to discuss
3Introduction of IvorySafe as a solution
4

Original caption

I built IvorySafe so that you can easily gather all of this information (and more) into one, secure place so that in case of an emergency, your family won’t have to scramble. We officially launch August 3!! #ivorysafe #entrepreneur #emergencypreparedness #familyemergencybinder #preparedness

More from @ivorysafe

Product placement

IvorySafe is presented as a SaaS product that helps users consolidate important family information for emergency preparedness. The product is mentioned by name and its launch date is announced.

Call to action

Start the conversation so that you're ready to fill out your vault when we launch on August 3!

On-screen text

Pre-Emergency Discussions with my Partner TOPICS YOU SHOULD DISCUSS How long you would want to stay on life support Funeral and burial wishes Usernames and passwords for key accounts Where the will, deed, and documents are kept How to claim life insurance Bank accounts, cards, and where they are What is automatically charged to your cards How insurance and bills get paid Outstanding debts, loans, and the mortgage The combination to the safe Kids Information: schools, doctors, and daily routines Pets Information: vet, feeding, microchip #, and medications Who your lawyer and accountant are So much more... Start the conversation so that you're ready to fill out your vault when we launch on August 3!