my secret to great sleep

@roxycouse

261.8K followers · usually 19.9K views a post

Views

638.6K

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3.0K

Comments

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SoundTikTok sound · original sound - roxycouse

View velocity

+381.4K views over 14.2d · ~26.9K/day · 4 observations

Promoted product

Hatch Sleep Clock

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2 videos2 creators

Why it worked

The video effectively uses a relatable problem (lack of sleep for new moms) and presents a specific, tangible solution (Hatch Sleep Clock) with clear benefits. The creator's personal endorsement and the demonstration of the product's features make it a compelling soft sell.

Summary

A new mom shares her secret to getting great sleep despite a busy schedule, attributing it to her Hatch Sleep Clock. She explains how the device tracks her sleep quality and provides soothing audio without requiring her to wear anything, helping her maintain a consistent sleep schedule.

Structure

1Introduction to the challenge of sleep for a new mom
2Introducing the Hatch Sleep Clock as the solution
3Demonstrating the sleep tracking and audio features
4

Original caption

@Hatch for Sleep makes sure I get the sleep I need so I can keep up with my newborn and busybody antics. It tracks the quality of my sleep to help me get a good night's rest every night without me having to wear anything to make it happen. Me 🤝 my Hatch Sleep Clock are locked in. #hatchforsleep #hatchpartner

More from @roxycouse

Product placement

Hatch Partner (appears, watermark, removing it would not change what happens in the video) Hatch Sleep Clock (acts, it generates a visible result, someone says what it does for them, removing it would change what happens in the video)

On-screen text

my secret to great sleep 😴 as a new mom & busy body #HatchPartner newborn, creator, owner, bonafide busybody, take your pick Fair, but no, I sleep great And I got to put you on reason why It's my Hatch Sleep First things first, it tracks my sleep and I don't have anything for it to do it You know, the last time I wore a sleep tracker to sleep, something was crawling arm I thought something was crawling on my arm It woke the whole house up My Hatch Sleep Clock helps me to sleep with original audio that's for sleep, so that late night text from the boss or co-worker, that is never a bedtime problem stick to my plan, the less I need coffee to make me feel fully functioning human in the morning Me and my Hatch Sleep are literally locked in

Transcript

You probably think I don't sleep newborn, creator, owner, bonafide busybody, take your pick Fair, but no, I sleep great And I got to put you on reason why It's my Hatch Sleep First things first, it tracks my sleep and I don't have anything for it to do it You know, the last time I wore a sleep tracker to sleep, something was crawling arm I thought something was crawling on my arm It woke the whole house up My Hatch Sleep Clock helps me to sleep with original audio that's for sleep, so that late night text from the boss or co-worker, that is never a bedtime problem stick to my plan, the less I need coffee to make me feel fully functioning human in the morning Me and my Hatch Sleep are literally locked in