I quit corporate to escape burnout and now here I am a full-time entrepreneur

@roxycouse

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SoundTikTok sound · original sound - roxycouse

Promoted product

Southwest Airlines

Find low fares to top destinations and plan your travel today. Book Southwest flights, rental cars, and hotels on southwest.com.

6 videos6 creators

Why it worked

The video effectively uses a relatable pain point (burnout) to introduce a branded interactive tool, making the advertisement feel like a helpful, personalized service rather than a standard pitch.

Summary

The creator discusses her transition from corporate life to entrepreneurship and the recurring feeling of burnout. She uses the Southwest Airlines Burnout Quiz to generate a personalized travel itinerary, encouraging viewers to do the same to book a trip.

Structure

1Creator shares her struggle with burnout as an entrepreneur
2Introduces the Southwest Burnout Quiz as a solution
3Demonstrates taking the quiz on her phone
4

Original caption

#SouthwestPartner I left corporate to escape burnout… only for entrepreneurship to say “hold my coffee.” 😩 But this time, I’m choosing a reset over running on E. I just took the @Southwest Airlines Burnout Quiz and it said I need to escape and enter airplane mode. So, that’s what Im doing. Take the Southwest Burnout Quiz for yourself at the 🔗 in my bio, get your burnout result, and find out where Southwest Airlines thinks you need to recharge! #EnterAirplaneMode

More from @roxycouse

Product placement

Southwest Airlines (a) ACTS: the creator demonstrates the 'Southwest Burnout Quiz' interface on her phone, which generates a personalized travel itinerary for her. This is a functional tool provided by the brand to drive bookings. Removing this would change the entire premise of the video.

Call to action

Take the Southwest Burnout Quiz for yourself at the link in my bio.

On-screen text

#SouthwestPartner I quit corporate to escape burnout and now here I am a full-time entrepreneur and it feels like burnout is knocking again But I'm not going to let it win this time I'm about to take the Southwest Burnout Quiz It's 5 questions You were just added to another meeting that could have been an email Absolutely not Just just kidding I would go Exhausted, with nothing left in the tank See, that's my problem I'm waiting on my results right now As I suspected The difference between who I am now and who I used to be is I used to sit in my burnout and it got worse Now I'm just booking a Southwest flight and entering airplane mode because I don't know the science behind this, but I've never felt burnt out at 30,000 feet Your recommended reset Pick a destination and we'll plan it around your recovery needs. Destination Montego Bay, Jamaica Generate Itinerary Montego Bay: A Classic Jamaican Welcome An unhurried introduction to Montego Bay's forts, great houses, gardens, and Jamaican flavor. DAY 1 - EASE INTO TOWN Montego Bay Cultural Centre Jamaican history exhibits and rotating art Montego Bay Craft Market Handmade souvenirs and local food Gloucester Avenue Casual Jamaican dining and lively nightlife DAY 2 - COASTAL PLAY Doctor's Cave Beach Sandy shores with rentable beach chairs Fort Montego Historic fort from 1750, at the original site Rose Hall Area Jerk Pit Take the Southwest Burnout Quiz for yourself, get your burnout results and use it as your sign to book the trip you need with Southwest

Transcript

I quit corporate to escape burnout and now here I am a full-time entrepreneur and it feels like burnout is knocking again. But I'm not going to let it win this time. I'm about to take the Southwest Burnout Quiz. It's 5 questions. You were just added to another meeting that could have been an email. Absolutely not. Just just kidding. I would go. Exhausted, with nothing left in the tank. See, that's my problem. I'm waiting on my results right now. As I suspected. The difference between who I am now and who I used to be is I used to sit in my burnout and it got worse. Now I'm just booking a Southwest flight and entering airplane mode because I don't know the science behind this, but I've never felt burnt out at 30,000 feet. And Southwest is recommending a reset for me in Jamaica. Say less. Take the Southwest Burnout Quiz for yourself, get your burnout results and use it as your sign to book the trip you need with Southwest.