Why it worked
The video likely performed well due to its simple, visually engaging format that showcases creative and unexpected coffee drink combinations. The "espresso tonic" and "America cola" are novel concepts that pique curiosity, while the "quad shot" and "mocha" are familiar but presented in a quick, digestible way. The creator's energetic delivery and the clear on-screen text make the content easy to follow and share.
Summary
The video demonstrates how to make three different coffee drinks by adding a shot of espresso to various bases. First, espresso is added to tonic water to create an espresso tonic. Then, espresso is added to more espresso to make a quad shot. Finally, espresso is added to chocolate milk to create a mocha, and espresso is added to Coca-Cola to make an "America cola."
Structure
- 1Adding espresso to tonic water
- 2Adding espresso to espresso
- 3Adding espresso to chocolate milk
- 4Adding espresso to Coca-Cola
- 5Call to action for more coffee content
Call to action
Follow for more coffee and brewing education
On-screen text
IF YOU
ADD A
SHOT OF
ESPRESSO
A SHOT OF
ESPRESSO TO TONIC
ESPRESSO TONIC
ABOUT THAT
A SHOT OF
ESPRESSO TO ESPRESSO
YOU GET A
QUAD SHOT
ESPRESSO TO CHOCOLATE
MILK
MOCHA
IF YOU ADD
ESPRESSO TO A
YOU GET AN
AMERICA COLA
COFFEE AND BREWING
EDUCATION