Why it worked
The video uses a poignant quote about a universally relatable human experience (loss and reflection) combined with visually appealing imagery (cherry blossoms) to evoke emotion and encourage engagement.
Summary
This video features text overlaid on a background of blooming cherry blossom trees. The text shares a reflection on Steve Jobs' last words, suggesting that awe was the only language left for him in his final moments.
Structure
- 1Introduction of feeling sad about loss
- 2Recollection of Steve Jobs' last moments
- 3Reflection on the extraordinary experience of awe
- 4Conclusion that awe was the only language left
On-screen text
Whenever I'm feeling sad
about someone passing I
think about what Steve Jobs
said as he laid on his
deathbed next to his family
and I can't help but believe
that whatever he
experienced in that moment
was so extraordinary that
awe was the only language
left