Founder hot take

@motherr_mouse

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SoundTikTok sound · original sound - summ3r.audios

Promoted product

citymouse

citymouse®️ makes minimalist crossbody diaper bag brand for parents who like to carry less. Compact, functional, and effortlessly chic.

4 videos

Why it worked

The video uses a "hot take" format and a relatable anecdote about a product encounter to engage viewers. The creator's personal experience and the implied critique of other founders create intrigue and encourage discussion.

Summary

The creator shares a "founder hot take" about marketing to mothers, suggesting it's a red flag if founders don't use their own products. She recounts an anecdote about meeting a mother with the same diaper bag and emphasizes the importance of evidence when claiming a product makes mothers' lives easier.

Structure

1Founder's controversial take on marketing to moms
2The red flag of founders not using their own products
3An anecdote about meeting a mom with the same diaper bag
4

Original caption

I feel like if you’re marketing something to mothers you should know that product inside and out baby. #femalefounder

More from @motherr_mouse

Product placement

The creator is wearing and discussing a diaper bag from her own brand, Citymouse.

On-screen text

Founder hot take Founder hot take Founder hot take Founder hot take Founder hot take Founder hot take Founder hot take Founder hot take Founder hot take Founder hot take Founder hot take

Transcript

Founder hot take. I'm gonna say something kind of controversial. I think it's a big red flag in the parenting space, anyway. You're on social media marketing to moms. Don't even use the product yourself. I ran into a mom the other day wearing our diaper bag. Funny enough, I was wearing the same one. She said something super interesting. That she doesn't feel like she sees a lot of founders using the products they designed me. That's a red flag if you're getting on TikTok, telling mothers this product will make their lives easier. Better have evidence for that. That's why after four years of talking about diaper bags, I do.