client

@billiesimonejewelry

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SoundTikTok sound · original sound - k.a.r.a.o.k.3

Promoted product

Billie Simone Jewelrybilliesimonejewelry.com

Billie Simone Jewelry is a modern fine jewelry studio by GIA Diamond Graduate Chelsea Dodge. With over a decade of experience, we specialize in custom designs, heirloom redesigns, engagement rings, and one-of-a-kind pieces that tell your story in a meaningful, unforgettable way.

6 videos

Why it worked

The video taps into the desire for personalized and sustainable fashion by transforming sentimental heirloom jewelry into modern, wearable pieces, appealing to a sense of value and style.

Summary

The creator showcases how she transforms a client's old jewelry pieces into new, wearable designs. She demonstrates the process of reimagining three old pieces into two modern, stackable rings, highlighting the chain link and cigar band styles.

Structure

1Client request for jewelry redesign
2Introduction to the series and concept
3Demonstration of redesigning old pieces into new rings

Original caption

episode 6 of bringing cool girl jewelry dreams to life through family heirlooms! 💎🫶🏻✨ @CHELSEA | FOUNDER 💎 #heirloomjewelry #customjewelry #jewelry #finejewelry #diamonds

More from @billiesimonejewelry

Product placement

Billie Simone Jewelry (appears as a watermark/logo on the creator's sweatshirt, and is the creator's business name; it is the entity providing the service of custom jewelry design and creation, so it ACTS. Removing it would change the context of the video as it identifies the creator's business.) CHELSEA (appears as text on screen and in creator bio, identified as FOUNDER; it is a person associated with the business, not a product, so it merely APPEARS. Removing it would not change what happens in the video.)

Call to action

DM ME LET'S CHAT!

On-screen text

client TikTok three of two I Episode 6 Worn Not Stored! pieces jewelry reimagine can single client's and second cool but is stones knew two stopping removed to came really rings look but stacked here out my going obsessed ring actually modern it eternity it in diamonds each cigar truly it's we placed diamond around different patterns pick wants want worn DM ME LET'S CHAT!

Transcript

A client DM me on TikTok and said I have three boring pieces of jewelry, can you make me two? I said let's go. Welcome back to episode six of my series Worn Not Stored where I take pieces stuck in your jewelry box, completely reimagine them so you can wear them every single day. These are my client's original items and honestly, the second I met her in person, I knew she was way too cool to be wearing these. But the silver lining is there's so many stones to work with. I knew we could make her two stacking rings. After we removed all the stones to see what we had to work with, we came up with two really cool designs. Two rings that honestly look incredible on their own, but epic when stacked together. And here they are. They turn out absolutely insane. My client is going to be obsessed. The chain link ring is actually perfection. It's like a modern take on an eternity band. It goes all the way around with no breaks in the pattern and diamonds in between each link. And the cigar band truly speaks for itself. It's a statement. We hand placed every single diamond around the band to make different patterns so that she can pick which one she wants. Want your jewelry worn, not stored? DM me, let's chat!