My client had this epic tennis bracelet passed down from her grandmother

@billiesimonejewelry

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SoundTikTok sound · original sound - k.a.r.a.o.k.3

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Billie Simone Jewelrybilliesimonejewelry.com

Billie Simone Jewelry is a modern fine jewelry studio by GIA Diamond Graduate Chelsea Dodge. With over a decade of experience, we specialize in custom designs, heirloom redesigns, engagement rings, and one-of-a-kind pieces that tell your story in a meaningful, unforgettable way.

6 videos

Why it worked

The video taps into the emotional value of heirlooms and the desire for modern, wearable jewelry, showcasing a tangible transformation that appeals to viewers' aspirations for unique and meaningful pieces.

Summary

A jewelry designer showcases two custom bracelets created from a client's inherited tennis bracelet. The video highlights the transformation process, turning the original piece into two distinct, wearable bracelets with a modern aesthetic.

Structure

1Introduction of inherited tennis bracelet
2Explanation of the 'Worn Not Stored' concept
3Transformation of sapphires into a modern bracelet

Original caption

why have one bracelet when you can have two?! This heirloom reset is everything! @CHELSEA | FOUNDER 💎 #heirloomjewelry #customjewelry #jewelry #finejewelry #diamonds

More from @billiesimonejewelry

Product placement

Billie Simone (appears, creator's brand on sweatshirt, removing it would not change video content); Billie Simone Jewelry (appears, creator's business name in bio and on sweatshirt, removing it would not change video content)

Call to action

DM ME LET'S CHAT

On-screen text

client epic bracelet grandmother never into Epi Episode 7 Worn Not Stored! where stuck reimagine you single bracelet sapphire six sprinkled client knew two bracelets sapphires modern tennis more bezel instead that bracelet little edge she cooler more so bar unique chain together are so truly epitome heirloom client these every so happy turned jewelry and DM ME LET'S CHAT

Transcript

My client had this epic tennis bracelet passed down from her grandmother and you'll never believe what we turned it into. Welcome back to episode 7 of my series Worn Not Stored! Where I take pieces stuck in your jewelry box, completely reimagine them so that you can wear them every single day. The tennis bracelet was all blue sapphire with six diamonds sprinkled in and my client immediately knew she wanted to make two separate bracelets. For the blue sapphires, she wanted a modern take on a tennis bracelet, something more casual. So we bezel set them instead. It still gives that classic bracelet look but with a little bit more edge. For the diamonds, she wanted something cooler and a little bit more unexpected. So we set all six diamonds on a bar and then we sourced a unique Italian chain to bring it all together. Here they are. They are so insane and truly the epitome of an heirloom reset. Our client will be living in these bracelets every single day. So I'm so beyond happy with how these turned out. Want your jewelry to be worn and not stored? DM me let's chat.