My client

@billiesimonejewelry

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SoundTikTok sound · original sound - k.a.r.a.o.k.3

Promoted product

Billie Simone Jewelrybilliesimonejewelry.com

Billie Simone Jewelry is a modern fine jewelry studio by GIA Diamond Graduate Chelsea Dodge. With over a decade of experience, we specialize in custom designs, heirloom redesigns, engagement rings, and one-of-a-kind pieces that tell your story in a meaningful, unforgettable way.

7 videos

Why it worked

The video taps into the emotional value of heirlooms and the desire for personalized, wearable jewelry. The transformation process is visually engaging, and the creator's personal brand and expertise build trust.

Summary

The creator transforms a client's inherited rings into a single, modern statement ring. The video details the process of extracting stones, designing a new cigar band style ring, and casting it in silver for a fit check before finalization.

Structure

1Client's inherited rings shown
2Goal: combine into one statement ring
3Process: extract stones, design new ring

Original caption

another epic cigar band heirloom reset for the ultimate cool girl client! @CHELSEA | FOUNDER 💎 #heirloomjewelry #customjewelry #finejewelry #diamonds #billiesimonejewelry

More from @billiesimonejewelry

Product placement

Billie Simone (appears, on sweatshirt, removing it would not change what happens in the video) Billie Simone Jewelry (appears, on creator's bio link, removing it would not change what happens in the video)

Call to action

DM ME LET

On-screen text

client rings her to one statement Epi Episode 8 Worn Not Stored pieces completely so single extracted stones decided smaller ring larger future landed cigar and fit we silver fit thank because size finished absolutely insane bold it's perfect be single jewelry not DM ME LET

Transcript

My client had these two rings her passed down to her from her mom and she wanted to turn them into one really cool statement ring. Welcome back to episode 8 of my series Worn Not Stored where I take pieces stuck in your jewelry box and completely reimagine them so you can wear them every single day. After we extracted all of the stones, my client decided to use the smaller diamonds for this ring and save the larger center stone for a future project. We landed on this wider cigar band design and because they tend to fit more snug, we decided to cast it in silver to perform a fit check. And thank God we did, because we had to adjust the size. And here's the finished ring. It is absolutely insane. It's bold, it's classic, it's perfect and she will be wearing it every single day. Want your jewelry not stored? DM me let