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7.9Talking HeadDirect Question hookCreator Economy
Hook
What is your favorite part of making sourdough?
@lorijeansourdough
32.4K followers · usually 5.8K views a post
Views
44.7K
Likes
1.1K
Comments
38
Shares
59
Why it worked
The video taps into the popular sourdough community by asking an engaging question and showcasing a visually appealing aspect of bread making (scoring). The aesthetic of the scored bread and the satisfying process likely contributed to its appeal.
Summary
The video shows a person scoring a sourdough loaf with a decorative pattern before placing it in a Dutch oven. The creator states that scoring is their favorite part of making sourdough, comparing the dough to a canvas.
Structure
- 1Question about favorite part of sourdough making
- 2Creator scores a sourdough loaf
- 3Creator states scoring is their favorite part
- 4Creator compares dough to a canvas
- 5Loaf is placed in a Dutch oven
Product placement
The Bread Mat (appears, removing it would not change what happens in the video)
On-screen text
What is your favorite part of making sourdough?
Mine is the scoring.
The dough is my canvas.
Transcript
Original caption
Scoring is my favorite part of the sourdough bread making process. 🙌 #sourdough #beginnersourdough #sourdoughbread #sourdoughscoring #sourdoughtok
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