debuting the new

@lorijeansourdough

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Promoted product

Rosehill Sourdough wood pulp banneton

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Why it worked

The video effectively showcases a new product in a visually appealing way, demonstrating its use in a popular baking process. The "native mention" style of promotion, where the product is integrated into a tutorial, makes it feel less like an advertisement and more like a helpful tip for fellow bakers.

Summary

The video demonstrates the use of a new wood pulp banneton for shaping and scoring a sourdough loaf. The creator then places the scored loaf into a Dutch oven to bake.

Structure

1Unboxing/introducing the banneton
2Shaping and scoring the sourdough loaf
3Transferring the loaf to a Dutch oven
4Placing the Dutch oven in the oven

Product placement

Original caption

First time using my @Rosehill Sourdough wood pulp banneton. Mike, I’m a big fan. Look at this beauty. 🤩 #sourdough #beginnersourdough #sourdoughbread #sourdoughscoring #bread