Why it worked
The video taps into a popular niche (hockey romance) and uses a listicle format with clear, appealing tropes that resonate with the target audience. The "criminally under hyped" angle creates intrigue and encourages engagement.
Summary
The creator highlights a hockey romance book series called "The Ice Hawks Series" by Mads Rafferty. The video lists tropes and themes within the series, with one book, "Chasing Hope," set to release on August 11th.
Structure
- 1Introduction to hockey romance series
- 2Listing tropes for 'Breaking Point' and 'Fighting Chance'
- 3Listing tropes for 'Chasing Hope' and release date
- 4Creator expresses love for hockey romance
Product placement
Mads Rafferty (author of the Ice Hawks Series) ACTS - their books are the subject of the video, and their name is mentioned as the author. Removing it would change who the author of the books is. @Mads Rafferty (TikTok handle) APPEARS - it is a social media handle, and removing it would not change what happens in the video. @boundbylauren (TikTok handle) APPEARS - it is the creator's social media handle, and removing it would not change what happens in the video. Afterlight Books APPEARS - it is a book publisher, and removing it would not change what happens in the video. Kindle Unlimited APPEARS - it is a service that offers the books, and removing it would not change what happens in the video.