Mark your calendars!

@jamies_daily_deals

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Views

392.8K

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18.2K

Comments

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SoundTikTok sound · original sound - jamies_daily_deals

View velocity

+989 views over 19.8d · ~50/day · 16 observations

Promoted product

Dunkin'

Sip into Dunkin' and enjoy America's favorite coffee and baked goods chain. View menu items, join Dunkin' Rewards, locate stores, and discover career opportunities.

12 videos11 creators

Why it worked

The video leverages a popular brand's promotional event with a clear date and a sense of urgency (limited supply, surprise element). The creator's call to action to follow for updates and save the video taps into the desire for timely information and FOMO.

Summary

Dunkin' is giving away 1 million free coffees or refreshers on Monday, August 10th. The specific drink is a surprise, and details will be announced on the Dunkin' app Monday morning.

Structure

1Announce Dunkin' free drink giveaway
2Specify date and quantity
3Reveal uncertainty about drink type
4Encourage following for updates

Original caption

🚨 1 MILLION FREE DRINKS ARE COMING! ☕🩷🥤 Dunkin’ is giving away 1 MILLION FREE coffees & Refreshers on Monday, August 10! 🎉 👀 The only thing we don’t know yet… which drink will it be? #dunkin #jamiesdailydeals #dunkinrefresher @Dunkin'

More from @jamies_daily_deals

Product placement

Dunkin' (acts): a coffee and refreshment chain that is giving away free drinks. Removing it would change what happens in the video. Dunkin' app (acts): the app used to claim free drinks. Removing it would change what happens in the video.

Call to action

Check the Dunkin' app Monday morning!

On-screen text

DUNKIN' 1 MILLION FREE DRINKS! ON MONDAY! MARK YOUR CALENDAR! MONDAY AUGUST 10 1 MILLION FREE COFFEES OR REFRESHERS! ONE DAY ONLY! WHILE SUPPLIES LAST! THANK YOU FOR BEING PART OF THE DUNKIN' COMMUNITY! CHECK THE DUNKIN' APP MONDAY MORNING! WHAT DRINK WILL IT BE? STAY TUNED!

Transcript

Mark your calendars! Because Dunkin' just announced they're going to give out another round of 1 million free drinks on Monday, August 10th. And make sure to follow me because I post the deals every single day. So this time they didn't let us know if it's going to be a refresher or a coffee, so we won't find out until Monday which one it's going to be, but they are giving away 1 million free drinks. If you want to see the message they put out, this is what it says: "heyyy besties... we might have another million coming Monday that's all I'm allowed to say. Keep your notifs on..." So keep your notifications on. As soon as the code drops, I will add it to the comments, I'll make a new video, so turn on your notifications so you don't miss this one. And don't forget to save this video so you don't forget.