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@erin22xoxo

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SoundTikTok sound · Harry Potter

Promoted product

Tim Hortons x Harry Potter collaboration

Why it worked

The video leverages a popular cultural phenomenon (Harry Potter) and a widely recognized brand (Tim Hortons) to create a unique and visually appealing experience. The focus on photo opportunities and interactive elements like the color-changing drink encourages engagement and sharing.

Summary

This video showcases a Tim Hortons location in Toronto that has been fully decorated with a Harry Potter theme. The creator highlights the immersive decor, photo opportunities, and special Harry Potter-themed drinks and donuts available as part of a collaboration between Tim Hortons and Harry Potter.

Structure

1Introduction to the Harry Potter themed Tim Hortons
2Showcasing the exterior and entrance decor
3Highlighting photo opportunities and the sorting hat
4Demonstrating a color-changing drink with a wand

Original caption

Crazy Harry Potter themed Tim Hortons in Toronto 👀✨🪄 Listen, if you’re a potterhead you are going to LOVE this store location! It’s so cute and the attention to detail is 11/10! What house are you?! #harrypotter #timhortons #timhortonscanada #todotoronto #torontofood

More from @erin22xoxo

Product placement

Tim Hortons: ACTS - a cafe chain that sells coffee and donuts. Its interface is operated by customers ordering food and drinks. Removing it would change what happens in the video. Harry Potter: APPEARS - a fictional universe that is the theme of the store decoration and merchandise. Removing it would change the theme of the store, but not what happens in the video. Tim Hortons x Harry Potter: APPEARS - a collaboration between the two brands, displayed on signage and merchandise. Removing it would change the theme of the store, but not what happens in the video.

Call to action

Let me know in the comments what house you are

On-screen text

GT- SLAY Episode 2 815 Caledonia Rd. in Toronto

Transcript

Did you know there's a Tim Hortons that is completely decked out for the Harry Potter collection? It's episode 2 of GT Slay showing you the best things to do and around the city and today I'm showing you a fully decked out Harry Potter Tim Hortons. So if you didn't know Tim Hortons has a collab with Harry Potter where they're launching two drinks, four donuts and a Tim bit. The second you walk in, you feel like you're transported into Harry Potter. There's tons of photo ops like come on platform nine and three/4. And you also get a chance to be sorted into your house. Honestly, there are endless photo ops. I'm so impressed. Oh, in the collection, you can also get a wand and it changes color when you put it in your drink. It's Wingardium Leviosa, not Leviosa. And honestly, this is as close to magic as I'm ever going to get. So I am really impressed. This Tim Hortons is gonna be open from 5 PM onwards to the public and it will be like this all the way until September. Let me know in the comments what house you are and I vlog every single day, so don't forget to follow for more things to do in Toronto.