Why it worked
The video effectively leverages the visual appeal of popular skincare products and the widespread recognition of the Tesco brand to create an engaging and informative announcement. The quick cuts and clear messaging make it easily digestible and shareable.
Summary
The video shows various Bubble skincare products appearing and disappearing against a gradient background, with the Tesco logo prominently displayed on a shopping bag. The text "Now available in TESCO" indicates that Bubble products can now be purchased at Tesco stores.
Structure
- 1Tesco logo on shopping bag
- 2Bubble products appear and disappear
- 3Text overlay: Now available in TESCO
Product placement
Tesco: APPEARS - a supermarket chain logo on a shopping bag. Removing it would not change what happens in the video.
Bubble: ACTS - a skincare brand whose products are shown and implied to be available in Tesco. Removing it would change what happens in the video.