Why it worked
The video uses a playful, interactive format reminiscent of the 'Bop It!' game, which is inherently engaging and shareable. The quick cuts and satisfying ASMR-like sounds of opening the products also contribute to its watchability.
Summary
The video shows hands interacting with various Bubble skincare products, opening them and dispensing the product. The actions are accompanied by on-screen text prompts like "Bop it!", "Twist it!", and "Pull it!".