48yrs old mature, dry sensitive skin no tox, filter or filters

@christystitchespt2

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SoundTikTok sound · original sound - christystitchespt2

Promoted product

Anua

Shop official Anua Skincare products including Heartleaf 77% Soothing Toner, Niacinamide 10% + TXA 4% Dark Spot Serum, Peach 70% Niacin Serum, Cleansing Oils, and PDRN Skincare.

18 videos16 creators

Why it worked

The video effectively showcases a relatable skin concern and provides a clear, visual demonstration of the product's efficacy over time, building trust through a personal testimonial and highlighting suitability for a specific skin type.

Summary

A 48-year-old woman with mature, dry, and sensitive skin shares her positive results after using Anua's 10% Azelaic Acid serum for two and a half months. She applies it daily after cleansing and exfoliating, noting a significant improvement in her skin's condition.

Structure

1Introduction of skin concerns
2Demonstration of before and after results
3Introduction of the product (Anua Azelaic Acid)
4

Original caption

Here are my results from using azelaic acid every morning on my over 40 mature, sensitive dry skin. Adding this azelaic acid from Anubis is the only change I’ve made in my skincare routine. I apply it every morning after I wash and exfoliate my face then I continue with the rest of my skin care routine. I am thrilled with results! Individual results may vary. @Anua Store US #anua #azelaicacid #over40 #perimenopause

More from @christystitchespt2

Product placement

Anua: ACTS - it is applied to the skin and is the subject of the video, showing results. Removing it would change the video's purpose. Anua Store US: APPEARS - it is a watermark/handle, removing it would not change the video's content.

On-screen text

48yrs old mature, dry sensitive skin no tox, filter or filters Azelic Acid Results individual results may vary

Transcript

Two and a half months ago, this is what was happening on my skin every morning. Here it is now. The only difference is Azelic Acid. This is from Anua. It is 10% Azelic Acid. I put this on every single morning after I wash and exfoliate my face. Then I continue with the rest of my skincare. I am thrilled with the results. I am 48 years old, mature, dry, sensitive skin, and that's why I chose the Anua. It has a soothing serum in it and hyaluronic. I needed that extra hydration, but I wanted something that was going to be gentle and not make all of that more irritated and angry than it already was. Look about three and a half weeks before I saw a huge difference. I don't remember now the last time I woke up and had any of that happening. This for me has been worth its weight in gold.