TOP INGREDIENT RECOMMENDATION FOR YOUR SKIN

@jordyn_wood

121.7K followers · usually 8.8K views a post

Views

120.4K

Likes

238

Comments

12

Shares

21

SoundTikTok sound · original sound - jordyn_wood

Promoted product

Paula's Choice C15 Super Booster

Why it worked

The video effectively combines a personal recommendation from a credible source (former esthetician) with a clear demonstration of the product's application and benefits. The mention of a 15-minute brightening effect and the product's stability addresses common concerns with Vitamin C serums, making it appealing to a broad audience interested in skincare.

Summary

The creator, a former esthetician, recommends Paula's Choice C15 Super Booster serum as a top ingredient for skin. She demonstrates its application and explains its benefits, including brightening, reducing fine lines, and protecting the skin, noting its stability and lightweight formula.

Structure

1Introduction of Vitamin C as a top ingredient
2Introduction of Paula's Choice C15 Super Booster
3Demonstration of product application
4Explanation of product benefits and formulation

Original caption

Vitamin C is an ingredient that has truly transformed my skin over the years ✨ @Paula's Choice C15 Super Booster serum is formulated with 15% vitamin c + ferulic acid to brighten the look of your skin in just 15 minutes #vitamincserum #glowyskin #brighteningskin #paulaschoicepartner

More from @jordyn_wood

Product placement

Paula's Choice C15 Super Booster serum ACTS - it is applied to the skin and discussed as a product that brightens the skin, helps with fine lines and wrinkles, and protects against environmental stressors. Removing it would change what happens in the video. Paula's Choice is the brand name of the serum.

On-screen text

TOP INGREDIENT RECOMMENDATION FOR YOUR SKIN PAULA'S CHOICE C15 SUPER BOOSTER 15 min later... 15 min later...

Transcript

What of the top ingredients that I recommend as a former esthetician and a dermatology practice was vitamin C. Not all vitamin C serums are the same. This one is Paula's Choice C15 Super Booster serum. It's formulated with 15% vitamin C and ferulic acid to brighten the look of your skin in just 15 minutes. Other vitamin C serums can oxidize too quickly or irritate very sensitive skin. This one is formulated with 15% vitamin C and ferulic acid for better stability. Super lightweight, absorbs easily, gentle on the skin. Gives the skin a nice healthy glow, but over time it's going to help with fine lines and wrinkles and protect against environmental stressors. I've been recommending vitamin C to patients for years. Trust me on this one. 15 min later... clinically proven to brighten the look of your skin and over time it's going to help with fine lines and wrinkles and protect against environmental stressors.