ONE INGREDIENT THAT HAS

@jordyn_wood

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Promoted product

NIOD Copper Amino Isolate Serum 3 1:1

NIOD was created with the purpose of being at the very edge of skincare science.

Why it worked

The video effectively uses a 'before and after' narrative combined with a personal testimonial to showcase the product's benefits. The announcement of availability at a major retailer like Sephora creates a sense of urgency and accessibility.

Summary

The creator shares her positive experience with NIOD's Copper Amino Isolate Serum and Lipid Nighttime Gel, highlighting their benefits for skin elasticity and repair. She announces that these products are now available at Sephora.

Structure

1Introduction of a transformative skincare ingredient
2Identification of the ingredient as copper peptides
3Demonstration and explanation of the morning serum
4Demonstration and explanation of the nighttime gel

Original caption

My skin has honestly never looked better ✨ I’ve consistently been using @NIOD’s Copper Peptides both morning & night to address collagen, elastin & repair the skin. And now they have officially launched in @sephora! Make sure to get your hands on this powerhouse duo #copperpeptides #antiagingskincare #skincarerecs #NIODPartner #NIODatSephora

More from @jordyn_wood

Product placement

NIOD (brand): Appears as a watermark on the product packaging. Removing it would not change what happens in the video. NIOD Copper Amino Isolate Serum 3 1:1 (product): Acts. The creator applies it to her skin and hand, and explains its benefits. Removing it would change what happens in the video. NIOD Copper Amino Isolate Lipid 1% Nighttime Gel (product): Acts. The creator applies it to her skin and explains its benefits. Removing it would change what happens in the video. Sephora (retailer): Appears as on-screen text and is mentioned in the caption. It is where the products are sold. Removing it would not change what happens in the video.

Call to action

go go go see what copper peptides are all about

On-screen text

ONE INGREDIENT THAT HAS TRANSFORMED MY SKIN... COPPER PEPTIDES BEFORE NOW IN SEPHORA!! BOTH IN STORES & ONLINE

Transcript

one ingredient that has transformed my skin... look this plump youthful firm copper peptides my skin before and this is now I use them both morning and night the morning I use the NIOD Copper Amino Isolate Serum 3 1:1 serum signals to your skin to improve elastin, collagen, also repairs the skin gives a really nice healthy glow it also wears beautifully underneath makeup for the ultimate duo I pair it with Copper Amino Isolate Lipid 1% Nighttime Gel this is a pro-repair formulation it's a more intense overnight treatment it helps visibly regenerate skin volume, elasticity and hydration designed to support more firmer, more youthful looking skin Honestly I noticed this working almost immediately as made such a huge difference in my skin And the absolute best part NIOD is now launched in Sephora!! go go go see what copper peptides are all about