This bug-themed necklace is INSANE 🐛

@hardjewelry

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Views

93.4K

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1.6K

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SoundTikTok sound · original sound - hardjewelry

Promoted product

Centipede choker

Why it worked

The video leverages a unique and visually striking product (a centipede choker) combined with a creator's personal journey and challenges in designing it, creating intrigue and encouraging viewers to search for similar items.

Summary

The creator showcases a unique, custom-designed centipede choker necklace, detailing the challenges and process of its creation over eight months. They explain the design choices, such as using metal rings to connect plastic segments and ensuring the centipedes don't move independently to avoid a 'weird' look, and suggest the piece would be very expensive if commercially produced.

Structure

1Introduction of the centipede choker
2Explanation of the design process and challenges
3Demonstration of the necklace's construction and size
4Discussion of design choices to avoid movement
5

Original caption

Designing a centipede choker was harder than we thought 😭 #hardjewelry #fyp

More from @hardjewelry

Product placement

Hard Jewelry (brand): Appears as the creator's handle and name, and the creator is wearing their own jewelry. Removing it would not change what happens in the video. Centipede choker (product): Acts - it is the subject of the video, being designed, assembled, and worn. Removing it would fundamentally change the video.

Call to action

Google it

On-screen text

This bug-themed necklace is INSANE WE'VE BEEN TRYING CENTIPEDE CHOKER FOR GENUINELY LIKE 8 MONTHS BRO WE START WITH STARTS IN PLASTIC WE LITERALLY WITH LIKE METAL RINGS JUST TO SEE THE SIZE OBVIOUSLY TOO BIG AND I DON'T LIKE WE DON'T EACH CENTIPEDE BECAUSE THEN IT'D SUPER F***ING LIKE WEIRD AND WOULD COST DOLLARS THIS ON GUYS THINK ABOUT THIS PIECE GIVE UP ON CUZ NO ONE LIKE THIS THIS SH- A F***ING LIKE YOU KNOW LIKE IT FEELS TOO MUCH BRO

Transcript

We've been trying to design a centipede choker for genuinely like 8 months bro. We start with, starts in plastic. We literally put it together with like metal rings just to see the size. This one's obviously too big. And I don't like, we don't make each centipede move because then it'd be super f***ing like weird and that piece would cost genuinely hundreds of dollars. Let me put this on guys. What do you guys think about this piece? Is this a piece we should give up on? Be honest, chat. Cuz no one has made anything like this. Google it. This s*** looks more like a f***ing, you know like the movie 300. It feels too much bro.