@20vc_tok — 11x breakout

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LONDON

@20vc_tok

274.5K followers · usually 9.7K views a post

Views

115.8K

Likes

3.6K

Comments

422

Promoted product

Corgi Cafe

Why it worked

The video leverages the novelty of an AI startup opening a physical cafe and taps into the "hustle culture" trend, making it relatable and intriguing to a target audience interested in startups and productivity.

Summary

An AI startup named Corgi is opening its first cafe in London, offering a 24/7 workspace. The video highlights that laptops are not only allowed but encouraged, and even the drinks are inspired by startups, referencing Brex's recent $5 billion sale.

Structure

1Introduction of Corgi Cafe opening in London
2Description of the cafe's 24/7, work-focused environment
3Mention of Corgi's valuation and inspiration from Brex
4Call to action asking viewers if they will visit

Product placement

Corgi: an AI startup that is opening a 24/7 cafe in London. It ACTS as the subject of the video. Removing it would change what happens in the video. Brex: a $5 billion dollar insurance startup from San Francisco. It merely APPEARS as a comparison point for Corgi's valuation. Removing it would not change what happens in the video.

Call to action

Will you be checking it out, or is this far on the grind slop hustle culture train?

On-screen text

LONDON JUST DOES HARD ENOUGH. THAT IS WHAT BILLION STARTUP FROM SAN FRANCISCO CORGI AND SO STRONGLY THEY THINK A CULTURAL A MECCA IN THE UK. SO WELCOME, CORGI CAFE THIS IS A CAFE FOR THE TRULY WORK OBSESSED HOURS DO NOT EXIST. LITERALLY, 7 DAYS A WEEK, 24 HOURS A DAY. LAPTOPS ARE NOT ONLY BUT THEY ARE ENCOURAGED. EVEN THE DRINKS BY STARTUPS, WITH THE BREXSPRESSO, AFTER THE FAMOUS Brex, RECENTLY SOLD ONE FOR OVER $5 BILLION. AND YOU CAN NOW ACCESS MAGIC. CORGI CAFE IN LONDON AND OPENS TODAY. CHECK IT OUT, OR IS THIS FAR ON THE GRIND SLOP CULTURE TRAIN?