POV: You work at Dr. Squatch

@drsquatch

1.7M followers · usually 68.1K views a post

Views

896.1K

Likes

17.9K

Comments

514

Shares

380

SoundTikTok sound · original sound - angelhard41

Promoted product

Dr. Squatch

Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...

21 videos2 creators

Why it worked

The video leverages a "day in the life" or "POV" format to provide an inside look at a popular brand's office culture, showcasing branded merchandise in a fun and engaging way that appeals to fans and potential customers.

Summary

This video offers a glimpse into the Dr. Squatch office, showcasing various branded items like a basketball, surfboard, and a unique foot-shaped chair. It also features a "free soap wall" and a mascot representing the CEO.

Structure

1Entering the Dr. Squatch office
2Showcasing branded merchandise (basketball, chair, surfboard)
3Highlighting a "free soap wall"
4

Original caption

Average day at the Dr. Squatch office #drsquatch #work #office #ceo

More from @drsquatch

Product placement

Dr. Squatch (company): Appears as a logo and brand name on products and office decor. Removing it would change what happens in the video as it's the central subject. Dr. Squatch products (soap, basketball, surfboard, chair): Appear as items within the office. Removing them would change what happens in the video as they are shown as examples of company merchandise.