Reply to Nina's comment They just dropped the Canadian site today

@velvtsweetpea

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SoundTikTok sound · original sound - ohmygod_what.is.that

Promoted product

Brandy Melvillebrandymelville.com

Official Store of Brandy Melville in the United States. Shop online to purchase tops, bottoms, accessories and more.

35 videos22 creators

Why it worked

The video tapped into the excitement and urgency surrounding the launch of a popular brand's new regional website, creating a sense of FOMO (fear of missing out) and encouraging immediate engagement.

Summary

The video announces the official launch of the Brandy Melville Canada website. It shows the process of selecting Canada from a region dropdown menu and navigates to the Canadian site, highlighting that it is live and "not a drill."

Structure

1Announcement of Canadian site launch
2Selecting Canada from region options
3Navigating to the Canadian website
4

Original caption

Replying to @nina THIS IS NOT A DRILL BRANDY CANADA SITE IS OFFICIALLY LIVE #brandymelville #brandycanada #brandymelvillehaul

More from @velvtsweetpea

Product placement

Brandy Melville (brand): Appears as a logo and website name. Removing it would change what happens in the video as it is the subject of the video. Brandy Melville Canada (brand): Appears as a website name. Removing it would change what happens in the video as it is the subject of the video.

On-screen text

Reply to Nina's comment They just dropped the Canadian site today Please choose an option --- Australia Canada Europe Japan United Kingdom United States THIS IS NOT A DRILL Brandy Melville Brandy Melville Canada ca.brandymelville.com JUST IN INTIMATES THIS IS NOT A DRILL Tank $28 CAD Hair Clip Rose $8 CAD Zesty top $32 CAD Tank $28 CAD Tank $28 CAD Tank $28 CAD

best night of my life #empireofthesun #osheaga #osheaga2026 #montreal