CANADIANS EVER SINCE BRANDY SHIPS TO CANADA

@grwtianna

24.7K followers · usually 6.7K views a post

Views

22.1K

Likes

1.3K

Comments

22

Shares

42

SoundTikTok sound · Yippe

Promoted product

Brandy Melvillebrandymelville.com

Official Store of Brandy Melville in the United States. Shop online to purchase tops, bottoms, accessories and more.

43 videos26 creators

Why it worked

The video taps into a relatable sentiment for a specific demographic (Canadians interested in Brandy Melville) by using humor and a trending format. The directness of the on-screen text combined with the visual of browsing the popular e-commerce site creates immediate engagement.

Summary

The video shows a person browsing the Brandy Melville website on a tablet. The on-screen text humorously suggests that Canadians are excited about the brand shipping to Canada.

Structure

1Opening shot of a tablet
2Tablet screen turns on, showing the lock screen
3Tablet navigates to the Brandy Melville website

Original caption

YAYAYA 🛍️🛍️🤑🫀 #foryou #brandymelville #brandy #onlineshopping #trending

More from @grwtianna

Product placement

Brandy Melville (ACTS): This is an online clothing store. The video shows the website being browsed, and the creator interacts with it. Removing it would change what happens in the video.