Why it worked
The video effectively normalizes and demonstrates comprehensive body care, appealing to a desire for complete skincare routines. The use of popular, recognizable brands adds to its appeal and perceived value.
Summary
The creator demonstrates a skincare routine that extends beyond the face, focusing on the neck, chest, and arms. She applies a serum and then a body cream, showcasing the products and their application.
Structure
- 1Applying serum to neck and chest
- 2Applying body cream to chest and arms
- 3Applying serum to face and neck
- 4Applying body cream to chest and neck
Product placement
LOCCITANE AMANDE SUBLIME (body cream) - ACTS - used to moisturize the chest and arms. Removing it would change the video's demonstration of body care. Dr Barbara Sturm Super Anti-Aging Body Serum - ACTS - used to moisturize the chest and arms. Removing it would change the video's demonstration of body care.