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Hook
Iced Banana Bread Latte with Banana Protein Cold Foam.
@drew.plz
91.5K followers · usually 12.5K views a post
Views
4.8M
Likes
38.3K
Comments
722
Shares
9.9K
Promoted product
Iced Banana Bread Latte with Banana Protein Cold Foam
Why it worked
The creator uses a humorous, high-energy persona to frame a standard brand partnership as a relatable, over-the-top discovery, making the ad feel like authentic content.
Summary
A creator reviews a new Starbucks drink, the Iced Banana Bread Latte with Banana Protein Cold Foam, as part of a paid partnership. He humorously claims the protein content makes the drink a healthy choice.
Structure
- 1Introduction of the drink
- 2First taste reaction
- 3Humorous justification of the drink as healthy
- 4Final recommendation and CTA
Product placement
Starbucks: The brand appears as a logo on the cup and is mentioned as the source of the drink. It ACTS as the provider of the product being reviewed. Removing it would change the video as it is the subject of the partnership. Banana Protein Cold Foam: A specific product component that is demonstrated and reviewed. It ACTS as the central feature being promoted. Removing it would change the video.
Call to action
What drink should I try next?
On-screen text
Starbucks Creator
ICED BANANA BREAD
LATTE WITH BANANA
PROTEIN COLD FOAM.
CHEERS.
Banana Protein
Cold Foam
Original caption
Partnering with @Starbucks to try the Iced Banana Bread Latte with Banana Protein Cold Foam! 🍌☕️ What drink should I try next? #StarbucksCreator #starbucks #IcedBananaBreadLatte
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