You can now rent

@manavpod

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SoundTikTok sound · original sound - manavpod

Promoted product

Cortical Cloud

Why it worked

The video leverages a novel and slightly unsettling concept (renting human brain cells) combined with a clear problem statement (AI's energy consumption) to create intrigue and drive engagement. The soft sell approach, focusing on the potential of the technology rather than a hard pitch, makes it more palatable and shareable.

Summary

The video introduces Cortical Cloud, a service that rents out living human brain cells grown from stem cells and attached to a silicon chip. This biological compute is presented as a potential solution to the energy demands of AI, offering a rentable neural network for $300 a week.

Structure

1Introduction to renting human brain cells
2Explanation of Cortical Cloud and its cost
3Comparison to AWS servers and AI's energy problem
4Demonstration of biological compute and learning
5

Original caption

You can now rent living human brain cells. Cortical Cloud offers real neurons for $300 weekly. This could solve AI's biggest energy problem. #CorticalLabs #CorticalCloud #AI

More from @manavpod

Product placement

Cortical Labs: ACTS - This company's product (Cortical Cloud) is being demonstrated and explained. Removing it would fundamentally change the video's topic and purpose. It is the subject of the video. Cortical Cloud: ACTS - This is the specific product being rented out and explained. Removing it would make the video nonsensical. It is the subject of the video. AWS: APPEARS - Mentioned as a comparison point for renting servers. Removing it would not change the core demonstration of Cortical Cloud. It is substrate.

Call to action

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On-screen text

SOURCE: CORTICAL LABS THE MANAV PODCAST You can now rent brain cells to run your code A company called Cortical Labs is renting them out $300 starting at $300 a week It's called CORTICAL CLOUD cortical cloud grown from stem cells attached to a silicon chip accessible through a Python API Basically, like renting AWS server, the hardware neural network that can learn on its own This might the answer to AI's biggest problem Running out to keep scaling up and biological could be exactly that Solution Artificial Intelligence, In the end, biological Intelligence SOURCE: AMAZON NEWS SOURCE: REUTERS

Transcript

You can now rent living human brain cells. Cortical Cloud offers real neurons for $300 weekly. This could solve AI's biggest energy problem. Basically, like renting an AWS server, except the hardware is a real neural network that can learn on its own. This might actually be the answer to AI's biggest problem right now. Running out of energy to keep scaling up and biological compute could be exactly that solution. Artificial Intelligence, in the end, biological intelligence. Follow for more stories.