OMG! Hide This From A Jellycat Fan 😭😭

@jellybedsco

21.5K followers · usually 4.6K views a post

Views

15.5K

Likes

149

Comments

3

Shares

122

SoundTikTok sound · Toxic (Part 2)

Promoted product

Jelly Bedsjellybeds.shop

8 videos

Why it worked

The video leverages the popularity of the Jellycat brand by creating a sense of urgency and exclusivity around a similar pet product, appealing to fans of cute and collectible plush items.

Summary

The video showcases a cute, teacup-shaped dog bed, likely from the brand Jelly Beds, which is implied to be a competitor or related to the popular Jellycat brand. The creator playfully reveals the dog bed with a dog inside, suggesting it's a desirable item for fans of plush toys.

Structure

1Creator hides something under a sheet
2Creator reveals a teacup-shaped dog bed
3Dog jumps into the dog bed
4Dog settles comfortably in the bed
5

Original caption

Don’t show this to a Jellycat fan 🥹💕 #jellycat #dogmom #pet #dogbed #dogs

More from @jellybedsco

Product placement

Jellycat: (a) it APPEARS - a brand name mentioned in the caption and on-screen text, and the creator's handle and name are "jellybedsco" and "Jelly Beds" respectively, implying a connection to the brand. Removing it would not change what happens in the video. Jelly Beds: (a) it ACTS - the creator's handle and name are "jellybedsco" and "Jelly Beds" respectively, and the bio link is to "www.jellybeds.shop". The video shows a dog bed that is likely from this brand. Removing it would change the context of the video. jellybeds.shop: (a) it ACTS - the creator's bio link leads to this URL, which is the website for Jelly Beds. Removing it would make it harder to find the product.