OMG Jellycat Fans RUN to IKEA!! 🐶❤️🥺

@jellybedsco

21.9K followers · usually 5.0K views a post

Views

350.0K

Likes

3.9K

Comments

52

Shares

6.0K

SoundTikTok sound · Be My Baby

View velocity

+42.5K views over 4.8d · ~8.9K/day · 4 observations

Promoted product

Jelly Bedsjellybeds.shop

8 videos

Why it worked

The video uses a common TikTok trend of "run to X store" to grab attention, then subverts expectations by revealing the product is available directly from the creator, leveraging the popularity of the Jellycat brand for inspiration.

Summary

The video initially suggests that Jellycat fans should run to IKEA, showing a woman's surprised reaction and then a display of cute, cup-shaped dog beds. It then reveals that the creator's brand, Jelly Beds, actually sells these beds, featuring a puppy enjoying one.

Structure

1Woman's surprised reaction in IKEA
2Display of Jellycat-inspired dog beds
3Unboxing and showing the dog bed
4Puppy interacting with and sleeping in the dog bed

Original caption

Send this to a Jellycat fan 😭💕🐶 #jellycat #dogmom #dogs #jellycatcollection #pet

More from @jellybedsco

Product placement

IKEA: APPEARS - a store where the product is found. Removing it would change the setting but not the product's role. Jellycat: APPEARS - a brand of plush toys. The product shown is a dog bed designed to look like a Jellycat plush toy. Removing it would change the context of the product's design inspiration but not its function. Jelly Beds: ACTS - the brand name of the dog beds being sold. Removing it would obscure the origin of the product. www.jellybeds.shop: ACTS - the website where the product can be purchased. Removing it would remove the call to action.