Jellycat fans don't WALK RUN to IKEA!! 🥺❤️

@jellybedsco

21.9K followers · usually 5.0K views a post

Views

183.8K

Likes

2.6K

Comments

35

Shares

4.6K

SoundTikTok sound · Be My Baby

View velocity

+4.6K views over 4.8d · ~957/day · 4 observations

Promoted product

Jelly Bedsjellybeds.shop

8 videos

Why it worked

The video uses a popular trend of "running" to a store for a specific item and then pivots to showcasing and selling their own product, creating a relatable and engaging narrative for pet owners and fans of cute products.

Summary

The video shows a person shopping at IKEA and then unboxing and showcasing cute "Jelly Beds" pup beds, featuring a puppy enjoying one of the beds. The creator reveals that they sell these beds.

Structure

1Shopping at IKEA
2Unboxing the pup bed
3Puppy interacting with the bed
4Revealing they sell the beds

Product placement

IKEA: APPEARS - a store where the creator is shopping. Removing it would not change what happens in the video. Jellycat: APPEARS - mentioned as a brand fans of which would love the product. Removing it would not change what happens in the video. Jelly Beds: ACTS - the brand name on the box and on the creator's bio link. The product shown is from this brand. Removing it would change what happens in the video.