burnt about three dozen

@electricsweets

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SoundTikTok sound · original sound - electricsweets

Promoted product

Chocolate chip pistachio cookies

Electric Sweets is a bakery selling giant gourmet cookies in Fort Wayne, Indiana. Cookies are baked fresh and shipped nationwide. Perfect for gifts, parties, or treating yourself.

Why it worked

The video taps into relatable baking "fails" and invites audience participation by asking for suggestions, fostering engagement and community interaction around a common interest in food.

Summary

The creator shows a batch of chocolate chip pistachio cookies that were accidentally over-baked, making them extra crispy. She discusses what to do with them, considering they are still good but not ideal, and asks viewers for suggestions.

Structure

1Showcases over-baked cookies
2Explains the baking mishap
3Discusses the cookies' texture and taste
4Considers how to use or sell the cookies

Original caption

Bad Grandpa got burned today. At 2am this morning, I burned 3 dozen chocolate chip pistachio cookies. We’ll figure something out on what to do with them. Got any ideas? COMMENT and let us know. #pistachiocookies #baking #microbakery #earlymorning #fail

More from @electricsweets

Product placement

Electric Sweets (appears on cap, likely the creator's brand; removing it would not change what happens in the video) Chocolate chip pistachio cookies (ACTS - they are baked and discussed; removing them would change what happens in the video)

Call to action

COMMENT and let us know.

On-screen text

burnt about three dozen pistachio cookies this morning downfall of like coming in at to bake I'm still not even sure did wrong, but I'm pretty sure what happened after I took them out of oven and reset my timer, I think I back are, they're not bad They're just extra crispy So, we're taking home to eat what to do with it I don't want to make a cookie butter with it, chocolate chip pistachio There's like an ungodly amount of pistachios in cheap So I'm trying to figure do with them besides eat them because it is like if I had a be like discounted bakes for you, know, 50% off But it's still really soft It's still good just crispy and brown So quality control is don't want to eat it So it's just crispy Don't bake at 2:00 a.m That's all I really got these are good Maybe we should get Do you like your cookies chewy, crunchy, crispy? How do you like them?

Transcript

Bad Grandpa got burned today. At 2am this morning, I burned 3 dozen chocolate chip pistachio cookies. We’ll figure something out on what to do with them. Got any ideas? COMMENT and let us know. #pistachiocookies #baking #microbakery #earlymorning #fail