Why it worked
The post taps into a common anxiety and aspiration among young adults and their families: the financial return on investment of a college degree. By presenting clear, data-driven lists of high and low-paying majors, it offers easily digestible and shareable information that resonates with a broad audience.
Summary
This post presents data on college majors and their associated median pay, contrasting high-earning engineering and finance fields with lower-earning education and social service fields. It highlights the significant financial disparity between different degree paths based on New York Federal Reserve data.
On-screen text
COLLEGE MAJORS THAT PAY OFF
— AND THE ONES THAT LEAVE
GRADS BROKE REVEALED
HIGHEST PAYING
MAJOR
MEDIAN PAY
1. Chemical Engineering
$135,000
2. Computer Engineering
$131,000
3. Aerospace Engineering
$130,000
4. Electrical Engineering
$123,000
5. Computer Science
$120,000
6. Mechanical Engineering
$120,000
7. Construction Services
$120,000
8. Civil Engineering
$115,000
9. Economics
$115,000
10. Finance
$112,000
New York Federal Reserve
FOX
NEWS
channel
LOWEST PAYING
MAJOR
MEDIAN PAY
1. Early Childhood Education
$52,000
2. Elementary Education
$55,000
3. General Education
$55,000
4. Special Education
$56,000
5. Miscellaneous Education
$60,000
6. Social Services
$60,000
7. Secondary Education
$62,000
8. Family & Consumer sciences
$65,000
9. Anthropology
$65,000
10. Theology & Religion
$66,000
New York Federal Reserve
FOX
NEWS
channel