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FOX NEWS CHANNEL

@foxnews

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5.9M

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714.9K

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111.5K

Why it worked

The video likely gained traction due to the controversial nature of the subject matter, the prominent branding of Fox News, and the visual impact of the vandalism, which would naturally draw attention and encourage sharing.

Summary

A statue and memorial honoring Charlie Kirk outside Turning Point USA's headquarters were vandalized with red spray paint shortly after its unveiling. The incident, which occurred days after the statue's installation, saw both the statue and a nearby memorial display defaced.

Structure

1Statue and memorial unveiled
2Vandalism occurs
3Red paint applied to statue and memorial
4Statement from Erika Kirk about the vandalism
5Statement from Turning Point USA about the vandalism

Product placement

FOX NEWS CHANNEL: appears as a watermark on the video, does not act, removing it would not change what happens in the video. Turning Point USA: appears as a watermark on the video, does not act, removing it would not change what happens in the video.

On-screen text

FOX NEWS CHANNEL X/@tylerbowyer 4930 Turning Point USA @TPUSA FOX NEWS CHANNEL John 15:18

Original caption

"Vandalism like this is not funny, it’s diabolical." A statue and memorial honoring Charlie Kirk outside Turning Point USA's Phoenix headquarters are vandalized just three days after the statue was unveiled to mark one-year since his assassination. Bright red paint is smeared across the eight-foot statue, while a memorial featuring Kirk's photo and a Christian message referencing Jesus is also defaced. "They think spray paint can obscure his legacy, but it will only spread it further," Erika Kirk writes in response to the vandalism. Turning Point USA says it will restore the statue and replace the signs while working with law enforcement to identify those responsible.