My name is Abdul Rahman Mohamed El-Sayed.

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2 videos

Why it worked

The video captures a high-stakes, emotional moment of a political victory, which naturally drives engagement and shares during a major news event.

Summary

Abdul El-Sayed gives a victory speech after being projected as the winner of the Michigan U.S. Senate race. The video is broadcast by Fox News, which encourages viewers to download their app for further election coverage.

Structure

1Abdul El-Sayed introduces himself
2He expresses pride in his election victory
3He reflects on his campaign catchphrase
4Fox News provides live election data

Product placement

Fox News Channel: (a) ACTS — it provides the live election coverage, the platform for the speech, and the on-screen data overlays. Removing it would change the video as it is the source of the broadcast. Fox News App: (a) ACTS — it is mentioned in the creator bio as the destination for the viewer. Removing it would change the video's call to action.

Original caption

"MICHIGAN, WE DID IT!" ⠀ Abdul El-Sayed celebrates his projected U.S. Senate victory in Michigan, telling supporters he is “so proud and honored” to stand before them as senator-elect. ⠀ El-Sayed, who repeatedly used the phrase “inshallah,” meaning “God willing,” throughout the campaign, reflects on his victory. ⠀ Tune in to Fox News Channel now for live midterm election coverage.

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On-screen text

NOW: ABDUL EL-SAYED SPEAKS ON TIGHT SENATE RACE IN: 92% NEW JERSEY SENATE BOOKER* 62.3% 1,754,917 MURPHY 35.1% 988,046 MICHIGAN TOO EARLY TO CALL EL-SAYED 51.9% 1,988,000 ROGERS 46.1% 1,766,559 ABDUL SENATE THANK YOU MICHIGAN MULLOCK 89% 128,162 VAN DREW 47.9% 120,190 BENNETT 94% 135,037 KEAN 41.4% 135,037 POU 94% 123,133 PINO 31.8% 58,682 DETROIT LIVE 1:31 AM ET HAALAND 96% 57.2% HULL 42.8% 306,128

Transcript

My name is Abdul Rahman Mohamed El-Sayed. And I am so proud and honored to stand here as your senator-elect from the great state of Michigan. Up until right about now, you might have noticed I always say inshallah, or God willing, whenever the outcome of this race was mentioned. But today, tonight, we can turn that inshallah into a alhamdulillah.