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SoundTikTok sound · original sound - foxnews

Why it worked

The video's effectiveness likely stems from the shocking and unexpected nature of the drug concealment, creating a strong visual hook and a compelling news story.

Summary

Texas agents uncovered over 2,000 pounds of methamphetamine hidden inside a shipment of cabbage in South Texas. The seizure was part of a larger investigation involving multiple law enforcement agencies.

Structure

1Agents inspect cabbages
2Cabbages are revealed to be hollowed out
3Methamphetamine is discovered
4The scale of the seizure is highlighted

On-screen text

FOX NEWS TEXAS AGENTS UNCOVER 2,000 POUNDS OF METH HIDDEN IN CABBAGE X/@DEAHOUSTONIV

Original caption

Agents start peeling apart a shipment of cabbage in South Texas and find something packed inside: more than 2,000 pounds of meth. The DEA says the massive seizure unfolded in the Rio Grande Valley, with the drugs concealed inside the cabbage shipment. The bust is part of a Homeland Security Task Force investigation involving the DEA, HSI, FBI, CBP, Border Patrol, and Texas DPS. Authorities have not publicly identified where exactly the seizure took place.